Starbucks Vietnam promotes sustainable business practices

Patricia Marques, general manager of Starbucks Vietnam said, “Despite a long delay due to the recent global situation, we are very happy that all three AquaTowers were completed this year."

"Two projects are located in the northern provinces of Hoa Binh and Phu Tho, and the third one was installed in Lam Dong province in the Central Highlands region where Starbucks sources its high-quality arabica coffee beans. Project 24 is extremely meaningful to Starbucks and our partners, and it also shows our commitment to a more sustainable future not only in Vietnam but in all communities around the world.”

The project at Minh Phu Primary School in Phu Tho province was completed on March 21

Aspiring to be a more sustainable business, on Earth Day Starbucks plans to encourage customers to bring their personal cups to reduce plastic waste.

In doing so, non-members will receive VND10,000 (43 US cents) off for each beverage as usual, while Starbucks Rewards members can enjoy a free up-size when paid wholly by any registered Starbucks card.

In addition, a small discount will be offered to customers who buy merchandise and bring their own bags in order to reduce waste.

On April 19, Starbucks Vietnam will launch its most exciting season with velvety and refreshing new summer Frappuccino flavours – Mango on the Beach and Seaside Macadamia White Chocolate”.

Along with these dreamy beverages, the new season collection Colour Block Party and more in-store promotions are expected to elevate customers’ pleasure.

With lively colour, sharp design, and a variety of shapes, the Colour Block Party collection shows the different angles of summer joy that can uplift everyday moments. The collection is available at Starbucks stores and on the online Starbucks Flagship store at LazMall and Shopee.

Starbucks marked its footprint in Vietnam in 2013 by opening the first store in Ho Chi Minh City. There are now more than 78 stores in six cities and provinces across Vietnam, including Ho Chi Minh City, Hanoi, Haiphong, Danang, Nha Trang, and Binh Duong.