Sinh Con, Sinh Cha workshop reaches Nghe An province

The Sinh Con, Sinh Cha workshop in Nghe An facilitated discussions on three practical and useful parenting topics: Handling children’s minor illnesses and tips for boosting their immune system, setting a good example for children, and giving them regular encouragement and motivation.

Discussed topics focused on the programme’s three main content pillars of the intelligence, behaviour, and health of children from newborns to six years old. Merited artist Xuan Bac – the NFVC’s goodwill ambassador – volunteered as the workshop’s facilitator.

About 100 of Generali Vietnam’s staff and agent volunteers, as well as staff members from the NFVC, Nghe An Department of Labour, Invalids, and Social Affairs, and Nghe An Fund for Children, joined hands with Hoa Sen kindergarten to support the workshop’s organisation.

The Sinh Con, Sinh Cha workshop in Nghe An set a record for the number of participants and supporting volunteers

At the event, Generali Vietnam handed 320 gift sets to all participating children, 320 programme booklets to their parents and caregivers, and 30 special in-cash and in-kind gift sets to 30 local families who face extreme hardship.

Generali Vietnam's CEO Tina Nguyen said, “I am very pleased to see such topics discussed at the Sinh Con, Sinh Cha workshop in Nghe An, which continued to be very well received by the participating parents, kindergarten staff, and teachers.”

“We are now releasing the new season of the programme’s parenting sitcom series featuring lots of useful and practical parenting content to further extend the programme’s educational impact, allowing it to reach many more families with young children across Vietnam,” she added.

Nguyen Thi Hien, deputy director of the NFVC remarked, “The enormous interest and enthusiastic participation of local parents at the workshop reaffirms a strong demand for parenting knowledge and skills among parents and child caregivers.

“We hope that both the NFVC and Generali Vietnam will continue to deepen our longstanding and fruitful partnership to bring this programme to many more provinces and cities, thereby proactively contributing to the protection, nurturing, and education of Vietnamese children,” said Hien.

To date, Sinh Con, Sinh Cha has benefited about 5,000 parents, children, kindergarten teachers, and staff via local workshops in cities and provinces across the country.

It has also garnered millions of views, interactions, and positive comments via its sitcom series published on Generali Vietnam’s official Youtube channel and wide-ranging parenting content on its Facebook fanpage and Sinh Con, Sinh Cha parenting community group.

Riding on the success of the first season of the programme’s parenting sitcom series, Sinh Con, Sinh Cha has been releasing its 2022 season with 12 brand new episodes on the programme’s various digital platforms and Generali Vietnam’s Youtube channel since August.

The second season introduces essential parenting topics such as sugar intake in children’s dietary regimes, resolving parenting conflicts, child negligence as a form of abuse, prenatal education, and infant care, among others.

On this occasion, Generali Vietnam also committed to contributing VND100,000 ($4.30) to Sinh Con, Sinh Cha’s operating fund for every successfully issued policy of VITA - Cho Con – Generali’s recently launched education-focused and investment-linked insurance product.

Ba Luc, chief agency officer at Generali Vietnam, giving gifts to participating children and families facing difficulties

Also in 2022, Sinh Con, Sinh Cha announced the results of the independent impact report for its pilot programme in 2020 and 2021 with an average of 85 per cent of parents surveyed agreeing that the programme helps improve their parenting knowledge and skills for each topic discussed.

Additionally, 97 per cent of the parents have changed their parenting approaches as suggested by the programme, which is also reported to have helped more than 97 per cent of the parents reduce their parenting stress.

In 2021, Generali Group pledged over €1 million (now $963,000) to support UNICEF’s Integrated Early Childhood Development Holistic Parenting project, along with the contribution of parenting materials and content from Sinh Con, Sinh Cha.

In recognition of Sinh Con, Sinh Cha’s innovative approach and its sustainable impacts, Generali Vietnam has received organisational and individual commendations from the Minister of Labour, Invalids, and Social Affairs, recognising its outstanding contributions to Vietnamese children’s well-being and protection, along with Saigon Times' CSR certifications for its wide-reaching community contributions in 2020 and 2021.

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