SABECO cashes in positive results thanks to its transformation strategy

SABECO set top priorities at its annual general meeting

“We have steered through a very difficult 2021 profitably while keeping our employees employed, partners and community taken care of. With the COVID situation improving, barring further escalation in the Ukraine-Russian war, 2022 looks promising," said Bennett Neo, general director at SABECO at the annual general meeting of shareholders on April 27.

SABECO targets revenues of $1.5 billion and profit after tax of $199.1 million in 2022, a 32 per cent and 17 per cent on-year increase, respectively.

“Together with all our partners, we will work on one common goal to expand our business with the core focus on topline growth and value creation for our customers and shareholders. Although the outlook for 2022 is gradually improving, it still has its challenges and uncertainties with the growing input costs. Nonetheless, we will remain vigilant and focus on our business performance, as well as our ambition to thrive on bringing out the best of Vietnam and promoting our brands to the world”, remarked Neo.

In 2022, SABECO plans to enhance its competitiveness and profitability through the launch of the second phase of its transformation, focusing on 6 key pillars of Sales, Brand/Marketing, Production, Supply Chain, People and Unlock, supported by SABECO 4.0 and governance initiatives.

The company will also focus on market expansion both domestically and internationally.

Together with business development, SABECO will expand its sustainability efforts through tripartite partnerships with the government, private sector, and social organisations. SABECO continues to build upon its commitment to sustainable development focusing on consumption, conservation, country, and culture.

Last year wrapped up SABECO’s first three years of transformation. The company's new approach also includes a strategic initiative to transform its business using digital technologies. This includes SABECO 4.0, the company’s strategic initiative to transform its business using digital technologies. This officially started in 2020 to enable SABECO to improve its work processes, initially in the areas of supply chain management, warehousing, sales operation, and business intelligence.