Prudential Vietnam launches Pulse by Prudential

May 09, 2020 | 09:40
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Using AI-powered self-help tools and real-time information, Pulse by Prudential serves as a 24/7 smart health assistant for users, empowering them to take control of their personal health and wellbeing anytime, anywhere.
prudential vietnam launches pulse by prudential
Prudential Vietnam launches Pulse by Prudential

Prudential Vietnam Assurance Private Ltd. (Prudential Vietnam) announced the launch of Pulse by Prudential, an all-in-one digital app and the first-of-its-kind in Asia and Vietnam to offer holistic health management to consumers.

Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across the region by leveraging cutting-edge digital technologies and best-in-class partnerships.

With a holistic approach in supporting the three stages in a person’s health journey – prevent, postpone, protect – Pulse takes healthcare to a new level of engagement with consumers. The goal is to seamlessly integrate personal health checks and management into everyday life.

To Thuy Trang, chief customer experience and marketingof Prudential Vietnam shared, “In Vietnam, we are seeing rising healthcare demand as well as how digital tools can lead to better, faster, and more accessible healthcare for people. As a leading life insurer in the country, Prudential Vietnam is going beyond its pure protection offering to play a larger role in helping people prevent and postpone adverse health events. The launch of Pulse is in line with the company’s efforts to drive a gradual changein how people can proactively manage their health and wellbeing. Pulse is yet another milestone in Prudential Vietnam’s long-term commitment to promote simplicity and convenience for customers and is aligned with our We DO spirit.”

Today, Vietnamese people are facing the burden of rising healthcare costs and a growing incidence of non-communicable diseases, such as cardiovascular, cancer, hypertension, diabetes, and chronic respiratory diseases, which account for 77 per cent of total deaths nationwide. Non-communicable diseases are also the top medical conditions driving up medical costs in Vietnam.

“While non-communicable diseases continue to pose a threat to social and economic development in the 21st century, the world is now also facing a crisis as it battles the ongoing COVID-19 pandemic. As people around the world and in Vietnam tackle this health challenge, there is a greater need for instant, reliable, and relevant health information. With Pulse, users can manage their health from their own phones, anytime and anywhere, with the help of an AI-powered symptom checker, online consultations, and health assessment,” said Trang.

Users of Pulse can enjoy innovative offerings from a range of leading providers of health services. In the launch phase in Vietnam, Pulse offers users two key features – Symptom Checker and Healthcheck powered by Babylon. In addition, Body Mass Index (BMI), Wrinkle Index, and Hospital & Clinic Finder are other value-add features that provide interesting and helpful information for Vietnamese users. Other features including Online Consultation by MyDoc, Personalised Wellness Services, and My Policy for Prudential’s customers will be offered later in the year.

Through Pulse, Prudential Vietnam customers will also be able to manage their policies with ease and convenience. Not only will they be able to view a summary of their coverage and policy services, they can also make changes to their correspondence details and soon pay their premiums through the app as well.

Pulse was launched regionally and in Malaysia in August 2019 and is being rolled out across 11 markets in Asia. The app is currently live in Vietnam, Hong Kong (China), Indonesia, Malaysia, Singapore, the Philippines, and Thailand and has exceeded more than three million downloads as of the end of April 2020. Pulse is a constantly evolving platform with new partners, tools, and value-added services added in phases to provide more innovative, value-added services and meet the growing healthcare needs in the region.

By Ha Vy

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