PNJ shifts HR management model towards sustainable development

PNJ innovates the human resource management model toward sustainable development

In 2023, the labour market witnessed a wave of staff reductions and layoffs. Meanwhile, employers also faced many situations such as job hopping, freelancing, and remote working.

Responding promptly to the speed of change and even sudden changes in the labour market, since 2017, PNJ has implemented a series of restructuring strategies to pursue an innovative management model.

Accordingly, the board of directors of PNJ continuously refreshes its divisions, including in human resources.

According to PNJ’s representative, in front of "turns" in the market, the management board catches up with the trend to train new skills for the sales team and improve organisational capacity.

"We continuously transplant, create new 'DNA' sources, improve technology to create a strong engine to push the “PNJ boat” to break out into the ocean, and set a new growth peak," the representative said.

At the Employer Of Choice event organised by CareerViet on the evening of February 23, PNJ was honoured with first place in the "Top 100 Most Popular Employers 2023" in the retail/wholesale industry thanks to its creative and effective human resources strategy.

In addition, in the ranking “Top 100 most popular employers 2023," PNJ reached the seventh position in the large enterprises sector, up 2 places compared to 2022.

Speaking at the honouring ceremony, Le Tri Thong, vice chairman of the Board of Directors cum CEO of PNJ said, "Currently, employers' competitive advantage comes from the factor of deep understanding of employees. Along with the commitment to salary policy, rewards, and benefits, we also promote a liberal space. Specifically, candidates coming to the company can contribute to a common dream, create greater value, work together, make mistakes together, correct together, and create valuable results."

Thong emphasised that the above award recognises the efforts and commitment of the board of directors to create a total wellbeing working environment and welfare policies, leading to the development of a high-quality human resources team towards sustainable development.

"In other words, all human resources-related activities are integrated into the overall development strategy. From innovating human resource management methods, organisational development and improving the quality of human resources, PNJ is increasing the capacity to implement business models and the customer experience," Thong said.

PNJ considers that people have been our most valuable asset and the pillar for sustainable development

In addition, the company carries out many programmes to encourage personnel to innovate their thinking, go beyond work limits and add value to the company. Specifically, PNJ went beyond organic growth by testing new business models. These solutions also become the foundation for transforming the company into a multi-business ecosystem, towards 2027.

The Board of Directors advocates creating an attractive, harmonious, connected working environment and promoting the strengths of many generations, in which Gen Z gradually becomes an important new force that can grasp technological solutions and global trends.

"Looking deeply at the human resources picture at PNJ, successful strategies originate from the comprehensive care of the 'body-mind-mind' of employees. From the first day of establishment and throughout the past 36 years, people have been our most valuable asset and the pillar for sustainable development," he said.

PNJ reached over half of after-tax profit of 2021 in first five month Phu Nhuan Jewelry JSC (HSX: PNJ) has just announced its business results for May, with strong growth reported in revenue from retail, wholesale, and gold bars. In May, PNJ estimated its net revenue at VND1.59 trillion ($69.13 million), up 56.5 per cent over the same period in 2020.

PNJ strengthens its business through AWS Cloud services Phu Nhuan Jewellery JSC (PNJ), the largest jewellery brand in Vietnam, is focusing on its digital transformation with Amazon Web Services (AWS) Cloud to increase business efficiency and achieve future targets.

35-year journey to promote gender equality at PNJ During the past 35 years, PNJ has given prominence to the role and capacity of women. For International Women’s Day, Tran Phuong Ngoc Thao, a member of Phu Nhuan Jewelry JSC shares the company’s journey to liberate the inner strength of women.