P&G and Central Retail Vietnam launch forest restoration drive

Consumers can participate in the scheme by simply purchasing products of P&G brands at any GO, Big C, and Tops Market stores.

Between April 13-26, for every purchase of VND399,000 ($17) or more of brands such as Ariel, Downy, Pantene, Head & Shoulders, Rejoice, Old Spice, Gillette, Safeguard, Olay, and Oral, one tree will be contributed to this meaningful project.

Participants will also receive a VND20,000 ($0.85) or VND50,000 ($2.10) voucher for each purchase as a token of appreciation.

P&G Vietnam has partnered with Central Retail Vietnam to launch the forest restoration programme

The aim of this initiative is to plant 6,000 species trees during the initial phase at various locations across Vietnam, including the forests of Xuan Lien and Ca Mau. The first planting is set to take place in July this year.

“The 'Forests for Good' scheme has been an integral part of P&G’s 'Force for Good' efforts to drive nature conservation across the region,” said Priyamvada Srivastava, Vice President, Country Manager of P&G Vietnam.

“Planting a tree is one of the simplest yet most powerful ways we can help mankind today and for generations to come. P&G, together with our partners, is enabling Vietnamese consumers to participate in this vital aspect of nature conservation,” Srivastava added.

Priyamvada Srivastava, Vice President, Country Manager of P&G Vietnam, announced the launch of the programme

As a pioneer in environmental sustainability through various initiatives, P&G Vietnam has made profound, long-term impacts on the community. P&G's products are designed to save water and energy, thereby helping consumers save money and reduce their environmental footprints.

The company also focuses on raising awareness among its employees, business partners, and consumers about the importance of preserving natural resources.

Olivier Langlet, Group CEO of Central Retail Vietnam, said “Central Retail Vietnam has a roadmap in place to achieve its sustainability goals. We are delighted to join forces with a like-minded partner like P&G, and we hope that the 'Forests for Good' initiative will raise awareness about the importance of reforestation to protect the planet and inspire everyone to take action."

“This presents an excellent opportunity for manufacturers, retailers, and consumers nationwide to participate by simply purchasing P&G products at participating stores. In addition, our employees will also take part in several reforestation and restoration activities," Langlet added.

Consumers can participate in the programme by simply purchasing products of P&G brands

For Central Retail, the journey to becoming a sustainable retailer has been integrated into the company's business model and daily operations, from using eco-friendly materials, encouraging customers to reuse shopping bags, and offering products with low-carbon footprints; to utilising renewable energy sources, and including equipping solar roof panels at GO! Malls.

Central Retail Vietnam has put several key sustainable development initiatives in place that have created a positive impact on the community and society, such as 'Local Direct Sourcing', 'Business Matching', 'Vietnam Week' in Thailand, 'Livelihood for the Community', and 'One Mall One School', to name but a few.

International businesses seek restoration of supply chains While Vietnam is working to spur economic recovery and development, international businesses are seeking stronger actions to develop supply chains to facilitate their future expansions.

US and Vietnam launch initiative on private sector sustainable growth The United States Mission to Vietnam, through the US Agency for International Development (USAID), and Vietnam’s Ministry of Planning and Investment (MPI) has announced the launch of a new initiative to spur private sector-driven sustainable and inclusive growth.

VNFOREST sets ambitious revenue target for forest environment services The Vietnam Administration of Forestry (VNFOREST) set the target to acquire VND2.8 trillion ($121.74 million) from forest environment services this year

FDI businesses contribute ideas for production restoration in Da Nang Representatives of foreign invested enterprises and business associations in the central city of Da Nang have made a number of proposals to the city on measures to recover production, one of which is to speed up COVID-19 vaccination for workers, in the hope of quickly resuming full production.