In celebration of Earth Day 2023 on April 22, P&G Vietnam, in collaboration with Central Retail Vietnam and Gaia Vietnam, have launched the 'Forests for Good' restoration scheme to promote environmental protection and inspire consumers to play an active role in preserving the earth.
Consumers can participate in the scheme by simply purchasing products of P&G brands at any GO, Big C, and Tops Market stores.
Between April 13-26, for every purchase of VND399,000 ($17) or more of brands such as Ariel, Downy, Pantene, Head & Shoulders, Rejoice, Old Spice, Gillette, Safeguard, Olay, and Oral, one tree will be contributed to this meaningful project.
Participants will also receive a VND20,000 ($0.85) or VND50,000 ($2.10) voucher for each purchase as a token of appreciation.
|P&G Vietnam has partnered with Central Retail Vietnam to launch the forest restoration programme |
The aim of this initiative is to plant 6,000 species trees during the initial phase at various locations across Vietnam, including the forests of Xuan Lien and Ca Mau. The first planting is set to take place in July this year.
“The 'Forests for Good' scheme has been an integral part of P&G’s 'Force for Good' efforts to drive nature conservation across the region,” said Priyamvada Srivastava, Vice President, Country Manager of P&G Vietnam.
“Planting a tree is one of the simplest yet most powerful ways we can help mankind today and for generations to come. P&G, together with our partners, is enabling Vietnamese consumers to participate in this vital aspect of nature conservation,” Srivastava added.
|Priyamvada Srivastava, Vice President, Country Manager of P&G Vietnam, announced the launch of the programme |
As a pioneer in environmental sustainability through various initiatives, P&G Vietnam has made profound, long-term impacts on the community. P&G's products are designed to save water and energy, thereby helping consumers save money and reduce their environmental footprints.
|As a pioneer in environmental sustainability through various initiatives, P&G Vietnam has made profound, long-term impacts on the community. |
The company also focuses on raising awareness among its employees, business partners, and consumers about the importance of preserving natural resources.
Olivier Langlet, Group CEO of Central Retail Vietnam, said “Central Retail Vietnam has a roadmap in place to achieve its sustainability goals. We are delighted to join forces with a like-minded partner like P&G, and we hope that the 'Forests for Good' initiative will raise awareness about the importance of reforestation to protect the planet and inspire everyone to take action."
“This presents an excellent opportunity for manufacturers, retailers, and consumers nationwide to participate by simply purchasing P&G products at participating stores. In addition, our employees will also take part in several reforestation and restoration activities," Langlet added.
|Consumers can participate in the programme by simply purchasing products of P&G brands |
For Central Retail, the journey to becoming a sustainable retailer has been integrated into the company's business model and daily operations, from using eco-friendly materials, encouraging customers to reuse shopping bags, and offering products with low-carbon footprints; to utilising renewable energy sources, and including equipping solar roof panels at GO! Malls.
Central Retail Vietnam has put several key sustainable development initiatives in place that have created a positive impact on the community and society, such as 'Local Direct Sourcing', 'Business Matching', 'Vietnam Week' in Thailand, 'Livelihood for the Community', and 'One Mall One School', to name but a few.
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