Retailers speed up welcome to Tet holidays

Central Retail Vietnam has unveiled its “Vietnamese Specialities for Vietnamese Tet” campaign, celebrating the traditional beauty of Tet and promoting cultural values through regional specialities and traditional dishes.

The campaign kicked off with an opening ceremony on November 30 at GO! Thang Long supermarket in Hanoi. Running until December 11, 2024, at GO!, Big C, and Tops Market outlets nationwide, the initiative highlights the spirit of Lunar New Year with items such as candies, dried foods, and agricultural products.

“Vietnamese Specialties for Vietnamese Tet” campaign launching at GO! Thang Long supermarket. Source: Central Retail Vietnam

Promotions of up to 49 per cent are available on nearly 100 speciality products from across Vietnam. Jose Mestre, manager of Central Retail Vietnam's Fresh Food Industry said, “With our presence in most provinces and cities, we can gather specialities from all regions, making it easy for customers to experience and purchase these unique products at any GO!, Big C, or Tops Market supermarket.”

“We hope this campaign, during the busiest shopping season, will help connect communities, preserve traditional values, and contribute to the promotion of Vietnamese culture.”

The campaign also features traditional activities such as calligraphy demonstrations, to he figurine-making by artisans, five-fruit tray arrangement contests, banh chung wrapping competitions for children, and even a duck-catching contest, adding to the festive spirit.

Nguyen Kieu Oanh, deputy director of Hanoi’s Department of Industry and Trade, praised the initiative, saying, “As one of the largest retailers, Central Retail has brought together numerous high-quality speciality products, from fresh fruits and traditional confectionery to dishes representing regions across Vietnam. This not only saves shopping time for consumers but also ensures product quality and food safety.”

“We highly appreciate Central Retail's efforts in promoting Vietnamese goods and hope they will continue to support local products and expand their reach both domestically and internationally.”

Other retailers have also stepped up their Lunar New Year preparations, offering discounts and price-stabilisation policies to ease financial pressure on consumers during the peak shopping season.

MM Mega Market Vietnam is maintaining price stability across all items for Tet 2025 while offering incentives of up to 12 per cent for early and bulk orders. COO Regis Delesque said, “We aim to stimulate demand by providing stable prices on essential items, including fresh, dry, and non-food products sourced from over 30 suppliers.”

Meanwhile, Saigon Co.op is leveraging its nationwide network of supermarkets and convenience stores to ensure sufficient supply at competitive prices.

Deputy general director Nguyen Ngoc Thang said, “We’ve launched deep promotional campaigns and are coordinating with suppliers to reduce profit margins. This ensures that products are not only stable in price but often cheaper than usual.”

With the rising purchasing power at the end of the year, retailers are optimistic about serving the Lunar New Year season while fostering cultural pride and supporting the consumption of Vietnamese products.

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