NS BlueScope’s stainless reputation

January 06, 2014 | 14:27
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Forged through a partnership between Japan’s Nippon Steel & Sumitomo Metal Corporation and Australia’s BlueScope Steel Limited, and with 20 years of operations in the Vietnamese market, NS BlueScope Vietnam has developed a reputation as a global steel industry brand.

NS BlueScope Vietnam’s steel structures are employed in the Nippon Sheet Glass (NSG) manufacturing plant in the southern province of Dong Nai

Two decade old foreign player

Entering the global steel industry back in 1915, BlueScope Steel has grown into a galvanised steel manufacturing leader in the Asia-Pacific region. The group first set foot into the Vietnamese market via the Lysaght-branded galvanised steel manufacturing plant in the southern province of Dong Nai in 1993, a move followed by a second plant in the northern province of Ha Tay in 1996.

In 2003, the group poured $105 million into building a plant manufacturing galvalum and coated steel structures at the Phu My 1 Industrial Park in the southern province of Ba Ria-Vung Tau with annual production output reaching 125,000 tonnes of galvalum structural steel and 50,000 tonnes of coated structural steel.

On June 14 last year,  BlueScope Steel partnered with the world’s second largest steel producer - the Nippon Steel & Sumitomo Metal Corporation - to give birth to NS BlueScope Vietnam (formerly BlueScope Steel Vietnam).

The joint venture aims to make the most of the two groups’ strengths to supply the market with environmentally-friendly steel products and solutions that meet international standards for use in construction and household appliance production in Vietnam.

NS BlueScope Vietnam has marked its two decade operational presence in the Vietnamese market through robust development despite turbulent market conditions.

NS BlueScope Vietnam now boasts a 50 per cent market share for premium coated steel structures in the country. This mirrors the fact that the company has remained steadfast despite the difficulties of the economy, winning customer trust thanks to the quality of its completed work.

NS BlueScope Vietnam’s quality steel structures are used at the Lixil Vietnam global building material manufacturing plant in the southern province of Ba Ria-Vung Tau

A trustworthy companion

To satisfy demanding customers and Vietnam’s tough climactic conditions, during the past two decades NS BlueScope has made ceaseless efforts to innovate and apply optimal technology solutions to boost the quality and life-span of its products.

Its successes were evidenced through the company’s products being chosen by Vietnam’s leading steel structure and pre-engineered buildings businesses, including Dai Dung, ATAD and Zamil which all use NS BlueScope products.

These companies target the premium market segment in the manufacturing and supply of steel buildings, and NS BlueScope’s products have met the strictest technical, quality, aesthetic, material and project completion benchmarks. NS BlueScope products in Vietnam satisfy most technical and aesthetic standards, while proving durable materials combined with the added security of full warrantee services, making their products an ideal fit for the long-standing customer base of the country’s leading steel building makers.

The suppliers of pre-engineered steel building solutions know that sourcing input materials from globally prestigious brands creates synergies and plays a decisive role in developers’ bid select decisions. Therefore, they have partnered with globally reputed input material suppliers to ensure they are in a position to supply top quality products. Typical NS BlueScope products such as Clean Colorbond and Zincalume have proven the top choice for projects with strict requirements. These products were used at Masan Group’s warehouse facility F4 at Tan Dong Hiep A Industrial Park in the southern province of Binh Duong, at Nippon Sheet Glass (NSG) manufacturing plants in the southern province of Ba Ria-Vung Tau, and at Lixil Vietnam global building material manufacturing plant in the southern province of Dong Nai.

With 20 years of development, NS BlueScope Vietnam has confirmed its position in the Vietnamese market as a global brand for quality steel structures. Customer satisfaction is the most accurate measurement of the value NS BlueScope has provided to the Vietnamese market.

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