Lenovo boosts footprint with new ThinkBook laptops for SMEs

ThinkBook 14

Expanding the portfolio announced at Lenovo Accelerate, these new devices are built for performance and connectivity. Lenovo is also updating the ThinkBook 13s and 14s with 10th Gen Intel® Core™ processors for exceptional performance. Sleek and elegantly designed for the needs of today’s workplaces, ThinkBook laptops deliver on the promise of performance, security, and connectivity to offer a smarter working environment for style and budget-conscious customers.

"ThinkBook is not just another laptop line-up. We designed ThinkBook specifically for the new workforce which comprises of Gen Z and millennials, with features and design that make it as easy and responsive as a smartphone,” said Eric Yu, senior vice president and general manager, Lenovo small- and medium-sized businesses (SMB) segment. “Not just that, ThinkBooks also ensure business-class performance and security needs are met, which frees the SMB IT manager from many hassles.”

ThinkBook for Today’s Workforce

Businesses of any size can be advocates of intelligent transformation, but none more-so than smaller, agile companies who have at their core highly motivated and tech-savvy personnel. The ThinkBook series is a new line of laptops designed for SMB and privacy-conscious users on a budget. Visually, ThinkBooks might be taken for a consumer device – which it is by design: its aluminium chassis is sleek while offering equal business features and ThinkShield security features.

In a Lenovo research survey fielded in North America, South America, Europe, and Asia, when end-users were asked what device characteristics they cared about most when their work laptop was provided, nearly 40 per cent of Millennials and Gen Z respondents stated “material” and “the way it looks”. They desire devices that complement their personality and offer smartphone-like experiences within their digital wardrobe.

ThinkBook

Today, this tech-savvy group makes up nearly 60 per cent of the new workforce and apart from looking premium, they expect their technology to allow them to work from anywhere. Whether hot-desking or travelling for business or leisure (or both), these users need collaborative tools to remain agile, creative, and productive, wherever they are. Smart features, rich connectivity, and seamless performance are key assets they seek, and IT managers can rest assured that business-grade ThinkShield security components will protect their end-users.

We designed ThinkBook using customer insight to give this group of digital natives the collaboration tools required to remain agile, creative, and productive whilst ensuring business-grade features give IT staff greater peace of mind.

Powerful performance, easy security, and smart working

The premium look and feel of ThinkBook laptops are backed up by innovation and technology. Wrapped in aluminium and magnesium materials, they incorporate business-features to enhance today’s dynamic workstyle preferences. Features include:

Performance:

• 10th Gen Intel® Core™ processors deliver exceptional performance that intelligently adjust to the task at hand through AI. More on that here (there should be a link...).

• Plenty of fast PCIe SSD storage and DDR4 memory to handle the heaviest of the workloads with ease, boosted even more by Intel® Optane™ Memory H10 with Solid State Storage

• Experience super-fast internet connectivity with Gigabit speeds on both wired (RJ45) and optional Intel® Wi-Fi 61

Easy security:

• One-step unlock and turn on with the Smart Power Button that has a built-in fingerprint reader

• Ensure webcam privacy with the ThinkShutter camera shutter

Smart working:

• Protection for your wireless mouse dongle from loss or theft with the hidden USB port

• Answer or hang up Skype for Business calls instantly with hotkeys

• Charge and connect any USB-C device to the full-function Gen2 USB-C port. Eliminates the need to carry around separate chargers.

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