Launching Wear.Care.Share campaign

From August 11 to September 3, Aristino will contribute 43 US cents to the Mottainai fund from each product sold in its showrooms.

The brand will also donate nearly $4,400 more to the Mottainai when customers share the message Wear.Care.Share with the hashtag #ARISTINO10 on social media to invigorate the community and spread this noble mission.

Tang Van Khanh, CEO of K&G Vietnam Investment JSC and founder of the Aristino brand, said that after a 10-year development journey, Aristino understands that sustainable value can only come from a heart that is always focused on the community.

A decade of receiving love from its customers is a great motivation for Aristino, driving it to share more and call on everyone to support the future of Vietnamese children.

“Aristino’s products are not only focused on aesthetics and luxury, but most importantly, they ensure sustainable value by caring about the environment and society. We realise the common ground between our principles and the sustainable social development activities that the Vietnamese Women newspaper and Mottainai are implementing,” Khanh said.

Receiving stations for second-hand clothes donations will be located at the 81 Aristino showrooms nationwide.

The event took place on the 10^th anniversary of both the establishment of the high-end men’s fashion brand Aristino and the Mottainai initiative Give Love, Receive Happiness.

The Wear.Care.Share campaign was launched with the goal of raising funds to support children who have suffered from traffic accidents, those who are disadvantaged, and many who live in orphanages across the country.

Nguyen Thi Thuc Hanh, member of the Central Presidium of Vietnam Women’s Union, editor-in-chief of Vietnamese Women newspaper, and head of the organising board of the Mottainai programme, reaffirmed that Mottainai has created various meaningful activities.

“The cooperation between the two parties will continue to spread Mottainai's human values in the community and the network of love and sharing will be increasingly expanded,” Hanh shared.

The event also announced the launch ceremony for the Give Love, Receive Happiness club. This will be the destination for benevolent hearts, volunteers, and people interested in Mottainai.

After nine years, the Mottainai drive kicked off by Vietnamese Women newspaper has become the largest project in Vietnam to donate second-hand items for humanitarian purposes, honouring a green lifestyle and attracting more than 500,000 participants.

The scheme was awarded the 2017 Innovative Women for Sustainable Development Award by the Ministry of Information and Communications and received a certificate of merit for its contributions to Vietnam-Japan diplomatic relations from the Embassy of Japan in Vietnam.

The Mottainai 2023 programme is expected to be implemented from May to December.

According to statistics from the Ministry of Public Security, over the past 10 years, an average of 20,000 traffic accidents have occurred each year, killing 7,000 people and injuring about 16,000 others. Of which, about 70 per cent of the dead and injured were the breadwinners in their family.

In addition, in the past two years, the pandemic has left approximately 4,461 Vietnamese children orphaned, including 193 who lost both parents, according to statistics from the Department of Children under the Ministry of Labour, Invalids and Social Affairs.