K-EXPO Vietnam 2022 promotes Korean food exports to Southeast Asia

The exhibition is co-organised by the Korean Ministry of Agriculture, Food and Rural Affairs, the Korean Ministry of Oceans and Fisheries, and the Korea Agro-Fisheries Trade Corporation. Taking place from October 17 to 18, the exhibition is expected to attract the participation of more than 120 customers from Vietnam, the Philippines, Cambodia, and Laos.

There are also 30 companies exporting fresh agricultural products such as pears and grapes, as well as functional foods such as ginseng, red ginseng, and processed rice. Meanwhile, the other 20 exhibiting enterprises specialise in exporting aquatic products such as conifers, abalone, or sea salt.

In particular, the exhibition also hosts a series of seminars themed "Vietnam’s food market trends and strategies to penetrate the high-end food market" and "Sharing secrets and advice to improve export efficiency" with the participation of the export businesses. The exhibition also has networking sessions for export businesses with the participation of major customers and government officials.

To facilitate the economic recovery from the pandemic and normalise the export of K-FOOD products, K-EXPO Vietnam 2022 also organises export-import trade sessions through 1:1 connection and direct consultation.

Speaking at the opening of K-EXPO Vietnam 2022, Ki No Sun, food export director of Korea Agro-Fisheries Trade Corporation said, "K-EXPO Vietnam 2022 is a great opportunity for Vietnamese customers who are in the midst of Southeast Asia's distribution and consumption trends to experience excellent Korean agricultural products. We will continue to do our best to expand the export of Korean agricultural and aquatic products in Southeast Asia, including Vietnam."

It is known that the overseas offices are a key role promoting the export of agricultural products and food to host countries by carrying out different tasks such as market investigation, organisation, and support of businesses to food fairs. Other tasks include connecting importers and exporters through fairs and supporting customers to import funds to promote Korean food and agricultural products.

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