Guests witness precision luxury at the Maurice Lacroix event in Hanoi

During the Masterpiece collection launch on August 9 at the French Grill, JW Marriott Hanoi, Marcel Gut, international sales director of Maurice Lacroix, unveiled the Masterpiece collection of watch designs with complex movements and captivating mechanisms, piquing the interest of all attendees.

Marcel Gut, international sales director, Maurice Lacroix

At the event, Maurice Lacroix customers were able to see renowned complex watch models with exclusive mechanisms and movements. They were invited to touch, feel, and try-on the fine craftsmanship of luxury timepieces, including the sophisticated masterpiece movements and the iconic Aikon collection, which boasts an array of case and dial designs.

Guests also experienced the uniqueness of the Aikon Mercury - a watch model with hands that rotate freely and according to the movement of the wrist, but when in need to see the time, the hands immediately move to the correct position to accurately indicate the time.

In addition, the 'Masterpiece' collection captivated enthusiasts with its striking designs from the Masterpiece Square Wheel and Masterpiece Embrace series. These models feature distinctively shaped gears and interlocking components, delivering fluid rotational movements that exemplify the innovative craftsmanship of the watchmaking industry.

Guests experience the uniqueness of the Masterpiece collection

Maurice Lacroix's award-winning Masterpiece collection is known for its iconic designs and exceptional craftsmanship, including features like skeletonised movements and square wheel displays. This collection, with its high-precision, in-house movements, is highly coveted by watch enthusiasts and is priced between $5.84 million and nearly $12 million.

Maurice Lacroix continually innovates its designs within the Masterpiece collection to create timepieces with complex mechanisms. As a result, Masterpiece is one of the collections that seeks and develops its models with a classic orientation and is highly regarded by collectors.

The event ended with a telling of the development journey and success of Maurice Lacroix worldwide, with unforgettable emotion and a memorable privileged experience in the hearts of the guests.

Founded in Switzerland in 1975, Maurice Lacroix has gained global success over the last 50 years. Now present in over 50 countries with 250 shop-in-shop locations and 1,500 sales points, the brand sells over 120,000 watches annually and is known for its high-quality timepieces in the mid-to-luxury range.

Maurice Lacroix’s distinctive strength that has established its global reputation lies in its focus on three key aspects: craftsmanship, innovation, and design. Therefore, upon entering the Vietnamese market, Maurice Lacroix, and particularly the Masterpiece collection, introduced a refreshing new element to the high-end watch sector.

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