Grab Vietnam has launched the GrabUnlimited membership package in Ho Chi Minh City and Hanoi to ease customers' concerns amidst rising costs.
Unlike regular membership packages, GrabUnlimited offers myriad incentives for users of all Grab services at attractive prices. Thus, consumers will have a cost-saving alternative amidst the inflation crisis.
GrabUnlimited is one of the focuses of Grab's development strategy to unlock the power of a super app ecosystem in Vietnam. The package promises discounts across services on the Grab app, and is hoped to increase users' engagement with the platform and deliver attractive privileges to frequent customers. Before Vietnam, GrabUnlimited was tested in Indonesia, Malaysia, Singapore, Thailand, and the Philippines.
During the trial period from March 24 to June 30, users will be able to register for a GrabUnlimited membership package for VND1,000 ($0.043) per month for the first two months to enjoy the special offers.
99 promotional codes will be available for a lower delivery fee of VND15,000 ($0.64) for GrabFood orders with a value of VND100,000 ($4.26). The codes can be applied every day and simultaneously with other offers on the same order.
There are two offers of a 10 per cent discount of up to VND100,000 ($4.26) for GrabBike and GrabCar rides with fares from VND25,000 ($1.06), and one discount of VND30,000 ($1.28) for GrabMart orders from VND500,000 ($21.28). After this trial period, users can renew GrabUnlimited for VND49,000 ($2.09) per month.
Marketing director of Grab Vietnam Nguyen Thanh Anh said, "To ensure the best user experience, we previously tested GrabUnlimited and received very positive feedback. With GrabUnlimited, we hope to meet customers' demands and save them money. At the same time, the new package still ensures a quality service and a seamless user experience. In the near future, we will implement communication and marketing programmes so that GrabUnlimited can reach more users, thereby increasing the income opportunities for partners on the Grab platform."
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By Thanh Van