Generali Vietnam launches first General Agency office

This is the first of many more GA offices that Generali has planned to open in Vietnam, under a completely new model called “GenCasa”. GenCasa is the perfect combination of Mediterranean architect, Italian elegance and modern technologies in a unique office design. Inspired by Italians’ friendliness, warmth and family-oriented culture, GenCasa is designed to bring about an atmosphere of cozy, pleasant home where everyone can feel at ease. “Casa” means “home” in Italian.

GenCasa aims to provide customers with distinctive experiences, where they can feel relaxed while receiving professional and personalised customer care service, living up to Generali’s motto “Italian style and classiness”. With an innovative design, GenCasa is also a motivational source of creativity and energy for our staff and advisors to deliver on the objective of deepening customer relationship.

“The opening of this GenCasa in Tan Binh district is part of our strategic plan to build a nationwide GenCasa network,” Tina Nguyen, CEO of Generali Vietnam said. “With this model, Generali Vietnam looks forward to creating a breakthrough in customer service, providing a “one-of-a-kind” experience for our customers, delivering on Generali’s promise of being truly customer-centric.”

After five years of operations, Generali Vietnam now has transaction offices and customer service centers in most major cities and provinces across the country. Being a relatively new player in the insurance market, Generali has been a pioneer in introducing innovative business models in an effort to continuously enhance our service level – examples of which are the opening of VIP Lounges in Hanoi and Ho Chi Minh City, and now this GenCasa office model.

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