Generali launches inspiring community initiatives for year-end holiday season

January 17, 2023 | 09:00
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Italian-baked life insurer Generali Vietnam has successfully organised a series of initiatives to support the less fortunate and spread the spirit of healthy and positive living.

Specifically, the company delivered gifts to hundreds of pediatric patients and orphans at the Tan Trieu K Hospital in Hanoi and the Thien Than Shelter in Ho Chi Minh City.

The company also organised Thuong Minh (Love Oneself) activities to inspire the community during the year-end holiday season.

From the beginning of December, Generali Vietnam has organised the Thap sang nu cuoi dem Giang sinh (Lighting up the children’s smiles on Christmas Eve) programme which was wholeheartedly supported by many of Generali’s staff and agents.

Generali launches inspiring community initiatives for year-end holiday season
Generali has donated gifts to hundreds of pediatric patients at the Tan Trieu K Hospital in Hanoi and orphans at the Thien Than Shelter in Ho Chi Minh City

The programme delivered 180 gift sets including milk, snacks, toys, and money.

Concurrently, Thuong Minh has been sending mobile barbershops out on the streets of Ho Chi Minh City and Hanoi to offer free haircuts to local drivers.

Concurrently, Generali also organised a series of Thuong Minh activities to promote the spirit of positive living among the public.

It is also handing out surprising and meaningful gifts, including food and home service vouchers to help thousands of people to rest and take care of themselves amidst the hustle and bustle of the year-end season.

The activities are part of the Thuong minh mot ti, cho doi nhu y (Love yourself a little to live the life you desire) campaign, which carries heartfelt healing messages.

The campaign aims to raise awareness and encourage changes so everyone can start living more positively and optimistically while loving themselves more.

“I am glad that our community initiatives have always been wholeheartedly supported by our people and the community,” said Tina Nguyen, Generali Vietnam CEO.

“Apart from our positive business performance, we have closed the year on a beautiful note by successfully rolling out various community initiatives, including many campaigns and activities that have promoted our Live the Life You Desire message and inspired the community. All these efforts have contributed to Generali’s commitment to becoming a lifetime partner to millions of Vietnamese families,” Nguyen added.

In 2022, Generali continued to partner with the National Fund for Vietnamese Children to implement the community education programme Sinh Con, Sinh Cha in 10 provinces and cities across Vietnam, increasing the number of the programme’s beneficiaries to 7,900 parents, children, kindergarten teachers, and staff.

Generali launches inspiring community initiatives for year-end holiday season
Generali’s community education programme Sinh Con, Sinh Cha brings benefits to more than 7,900 parents, children, kindergarten teachers, and staff

Sinh Con, Sinh Cha continued to successfully deliver useful parenting content on its digital channels, attracting millions of views, interactions, and positive comments from the community.

Additionally, the company also rolled out various charitable programmes to support 500 orphans who lost parents due to COVID-19, built a new kindergarten branch for disadvantaged children in Dak Lak province, and launched many other creative fundraising activities.

In recognition of the company’s proactive and sustainable contribution to children’s development, in November, Generali was awarded the prestigious Saigon Times CSR certification for the third time in a row.

Generali Vietnam has also received commendations from the Minister of Labour, Invalids and Social Affairs, recognising its outstanding contributions to Vietnamese children’s well-being and protection in 2020 and 2021.

Established in Vietnam in 2011 with the motto of Simpler, Smarter, Customer-Centric, Generali Vietnam has quickly established itself as a leading life insurer in the country, persistently pursuing the ambition of becoming a lifetime partner to customers.

With diverse distribution channels and a nationwide network of more than 80 GenCasa agency offices and customer service centres, Generali Vietnam is serving over 450,000 clients across the country.

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