Ford Vietnam celebrates best-ever August sales

September 09, 2016 | 14:34
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On September 8, Ford Vietnam announced its best-ever August performance with retail sales rising 57 per cent year-on-year to 2,123 vehicles, driven by strong demand across its whole line-up.

EcoSport, Ranger, and Transit led the sales this month, with each leading their respective segments for the month and the full year-to-date alike. Ford remains one of the fastest growing auto brands in Vietnam with year-to-date sales increasing to 18,443 vehicles.

“Consumer confidence remained healthy in August, despite it being the so-called Ghost Month, and demand continued to be strong for Transit, Ranger,and EcoSport, which helped drive our best-ever sales for the month,” said Pham Van Dung, managing director of Ford Vietnam.

The versatile Transit commercial van has been ruling its segment since October 2012, with the August retail sales rising 14 per cent year-on-year, to 586 vehicles. Year-to-date sales have increased 40 per cent to 4,704 units, as business owners and operators across a range of industries continue to appreciate the durability, versatility, and value this high-quality commercial vehicle delivers.

The wide appeal of the EcoSport compact SUV continued in August with retail sales growing 16 per cent since last year to 364 vehicles. Year-to-date, EcoSport sales have risen 30 per cent to 3,106 vehicles, maintaining segment leadership for the month and the full year alike.

The Ranger pickup which continues to account for roughly half of all pickup trucks sold in Vietnam this year soared in August, producing a rise of 172 per cent in retail sales, reaching 1,016 vehicles. Ranger’s year-to-date sales have now increased by 120 per cent, to 9,140 vehicles.

“The Ranger continues to set the benchmark for a versatile and reliable pick-up that suits the needs of such a wide range of Vietnamese customers, whether for work, entertainment, or oftentimes both,” Dung said.

By By Hong Anh

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