Chubb Life name launched in Vietnam

April 04, 2016 | 12:13
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Chubb today announced the official name change of its life insurance subsidiary in Vietnam from ACE Life to Chubb Life.

The new name will not affect the company’s business operation in the marketplace, and all rights and obligations between existing clients and business partners with ACE Life remain fully intact under Vietnam laws and regulations.

The company’s new name in Vietnam follows ACE Limited’s acquisition of The Chubb Corporation that was completed on January 14, 2016, creating a global insurance leader operating in 54 countries under the renowned Chubb name. The new company combines Chubb, a venerable U.S.-based insurer with over 130 years of history, and ACE, a global leader known for its underwriting excellence and global presence. The new Chubb is the world’s largest publicly traded property and casualty insurer.

“With ACE’s acquisition of Chubb globally, 2016 marks a significant milestone for us in Vietnam and around the world. Our name is new, but our commitment remains the same - to provide our customers, business partners, employees and other stakeholders with superior quality and service that both ACE and Chubb have developed over many years,” Lam Hai Tuan, chairman and country president of Chubb Life in Vietnam, said. “The new Chubb is defined by superior underwriting, service and execution. Together, these three elements form the basis for what we believe is superior insurance craftsmanship.”

“The company is also distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, superior claims handling expertise and local operations globally,” he said.

Beginning today, people in Vietnam will see the company’s new and colourful brand identity. The new logo is a simple expression of the Chubb name – a clear, refined, modern expression of Chubb. To balance the simplicity of the logo, the company has chosen an ‘out-of-the-box’ approach by using nine colors to represent the new Chubb brand, reflecting the diversity and energy of its culture, thinking, global presence, the many different customers it serves and the many products it offers. All this will be backed by the company’s ‘signature’ – “Chubb. Insured.” - a mark of craftsmanship.

“We look forward to focusing on the craft of insurance to deliver unmatched quality and service to customers and distribution partners. Leveraging outstanding resources from our parent company and our local expertise and presence, Chubb Life in Vietnam expects to achieve continued success on its journey ‘From Good to Great’,” Lam said.

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