Central Group Vietnam introduces GO! My Tho

Representatives of the province and Central Group launching GO! MyTho Trading and Service Mall

GO! My Tho, the most advanced trading and service mall of Tien Giang province, has been officially opened on November 14, 2018 at 545 Le Van Pham Street, Ward 5, My Tho city. This is the first mall developed according to the expert retail concept of Central Group Vietnam, one of the largest retailers in Vietnam.

GO! My Tho, consisting of three floors and a freeparking lot for up to 1,500 motorbikes and 150 cars, has a total floor area of 18,742sq.m and meets all the daily needs while providing great value for money.

Leaders of Tien Giang province and Central Group Vietnam visiting the department of local fruits

The shopping lobby impresses customers with its high ceiling, modern interior decor, and a large glass system that maximises natural light. The ceiling is decorated with boat patterns taken from the traditional folk motifs of the Mekong Delta, while retaining a modern style.

The unique novelty that only GO! My Tho offers among all Big C supermarkets, is the smart and unique “Eat – Shop – Play” layout. Food and beverage, shopping, and entertainment are made easy and convenient as customers can access all of these services in a single destination.

The second floor is a masterful execution of this concept, housing a food court with Food City, GO! Delicious, GO! Bakery, Kubo play & fun kids playground, fresh zone, fast-moving-consumer-goods zone, essential goods, and electrical home appliances. A breakthrough in the store layout and zoning promises enhanced customer experience and meeting all the needs of customers, from children to teenagers, young adults, and entire families.

The mall’s restaurant and food and beverage area offers diverse and various dishes from all over the world with market-leading brands like King BBQ, Hot Pot Story, The Pizza Company, Aka HOUSE Japanese Barbecue, Highlands Coffee, Lotteria, Jollibee, Korean BJ Tobokki, as well as milk tea and fruit juice stalls.

Next to the F&B area, there are numerous stores offering fashion, lifestyle, and accessories with outstanding names like Belluni, John Henry, Lamer, The Face Shop, PNJ, Casio, Diamond World, and Yves Rocher, as well as games and entertainment with CGV Cinema and a Tiniworld playground.

Customers visiting the mall on the opening day

With the vision of contributing to Vietnam’s prosperity and enhancing the quality of life of the people, Central Group Vietnam has been tirelessly working to strengthen local products in its hypermarkets, thus contributing to the growth and development of Vietnamese products and Vietnamese enterprises.

Not only contributing to the local economy of Tien Giang province, Central Group Vietnam's GO! My Tho has created over 1,000 jobs for locals and related business partners throughout its construction and ongoing operations.

Central Group Vietnam providing VND200 million ($8,700) in scholarships for disadvantaged pupils in My Tho

Philippe Broianigo, Group CEO of Central Group Vietnam, stated: “Tien Giang has been selected to launch GO! My Tho after studying the province’s potential and development that gives rise to higher demand for lifestyle products. We are proud to introduce the new Vietnamese brand called GO! for Vietnamese customers, run by Vietnamese workers.

We have received droves of customers who come to eat, shop, and play at our mall, at especially the food court area. This shows that the GO! model is well received and supported by the locals.”

GO! My Tho is estimated to be able to welcome more than 200,000 customers each month, drawing in visitors from a 15 km radius. With its unique “Eat – Shop – Play” model, GO! My Tho will become the most popular shopping and entertainment destination in the province.