Big C expands "Price is always low" programme

Customers experiencing the programme "Price is always low" of Big C

After three months of implementing the programme "Price is always low," sales growth in some categories has exceeded 15 per cent and Big C has decided to roll out phase 2 of the programme.

Accordingly, phase 2 of the "Price is always low" programme started on September 6, 2018 and applies to more than 7,000 products in 15 categories of essential goods, such as milk, spices, sugar, cooking oil, fish sauce, confectionery, coffee, vegetables, and others.

"Price is always low" is one of the major programmes aiming to realise the mission of Big C and Central Group Vietnam. This mission is to "make customers’ lives easier," which aims to enable customers to manage their spending better while satisfying their increasing needs for nutrition, household goods, and lifestyle items. Big C’s extension of the "Price is always low" programme also helps to stabilise market prices, especially the price of essential goods, which tend to rise around the peak shopping season at the end of the year.

Customers pay more attention to Big C's "Price is always low" programme

On the occasion of implementing the second phase of the programme, Philippe Broianigo, group chief executive officer of Big C and Central Group Vietnam, shared: "Since taking over Big C Vietnam from Casino Group in April 2016, Central Group Vietnam has been focusing on retailing and serving end-customers, stopping wholesale, increasing domestic products (96 per cent of sales revenue is from domestic products), sourcing fresh products locally (50 per cent of fresh products is from local sourcing), supporting local producers and suppliers, and, especially, supporting Vietnamese SMEs and farmers, implementing a low price strategy, successfully opening three new stores, and fully empowering the management at the store level.

The results so far have been very satisfactory. Customer numbers and the sales revenue of the whole Big C chain have seen double-digit growth. We will open a new concept store by the end of 2018 and continue opening new stores in 2019 onwards."

Fruits and vegetables are bought at the areas surrounding Big C to ensure freshness

Big C Vietnam has a large distribution network consisting of 35 stores nationwide across 20 cities and provinces, selling more than 40,000 products, serving more than 60 million customers a year. BigC Vietnam is not only an ideal shopping destination for Vietnamese consumers, but also a reliable modern retail chain for Vietnamese producers and suppliers.

Big C and Central Group Vietnam are one of the largest retailers in Vietnam today. 96 per cent of Big C's sales revenue comes from domestic products and the company is progressing towards diversifying products from local sourcing across various regions in Vietnam.