Bluewise Business Advisory and St. Anne's form strategic partnership

August 02, 2022 | 09:00
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Bluewise Business Advisory under Bluewise Group is specialized in business consulting with a mission of connecting trade between Vietnam and Australia.
Bluewise Business Advisory and St. Anne's form strategic partnership
CEO Le Thanh Tung (left) and CEO Richard McLean (right) take pictures with guests at the Wine Tasting event in Ho Chi Minh City

Le Thanh Tung, CEO of Bluewise Group said, "Our mission is to help Vietnamese businesses realise their full potential in the Australian market."

Despite a tough year for businesses in 2021, Bluewise Group maintained business continuity thanks to its efforts and strategic vision. Among them, Bluewise Business Advisory has reinforced its position as one of the leading companies in supporting Vietnamese investors to penetrate Australia.

The company offers to consult on the establishment, transfer, and operation of businesses. It not only creates a network of investors with a view to make profitable investments but also facilitates them to bring their products to the world.

Realising the import-export potential between Vietnam and Australia, on April 29, Bluewise Business Advisory tied up with St. Anne's, a long-standing traditional wine company in Melbourne.

With more than 50 years of experience, St. Anne's is famous for its red and white wine, which has conquered many wine experts in the world. The tie-up aims to pave the way for the company to enter the Vietnamese market to distribute quality wine products.

Bluewise Business Advisory and St. Anne's form strategic partnership
Le Thanh Tung becomes the brand ambassador of Australian wine brand St Anne's

After signing the MoU, Bluewise Business Advisory became a strategic partner of St. Anne's. The former will act as a bridge for the latter on the journey to conquer the Vietnamese market.

Tung has been chosen by St. Anne's as a brand ambassador for its products. Hopefully, he will be able to help St. Anne's connect to Vietnamese and Australian markets.

In June, Tung visited the St. Anne's winery and vineyard in Melbourne. Richard McLean, director of St. Anne's talked with Tung about the ingredients and processes to produce the company's famous wines.

In addition, St. Anne's is proud to be one of the few factories using a drip irrigation system to provide the necessary amount of water to their vineyards. The system helps retain moisture and improve soil structure to create the best grape varieties, which will be made into the finished products of premium wines.

To market the partnership with St. Anne's, Bluewise Business Advisory held a wine tasting session in Ho Chi Minh City on July 12 and Hanoi on July 15. The events attracted many wine importers, investors, collectors, and wine lovers in Vietnam.

At the event, St. Anne's introduced its outstanding wines to the Vietnamese market such as Alfresco Crush, Chardonnay, Cabernet Sauvignon, and Tawny.

To find the wines for the events, Tung has carefully studied the tastes of Vietnamese consumers.

He also served as St. Anne's main counsellor in selecting the company's most popular products to showcase to the attendees at the events. Thus, the wine flavours were new but very familiar.

Bluewise Business Advisory also launched the Carbernet Sauvignon and Shiraz fusion brands called Bluewise Valley B188.

St. Anne's winery has produced and tailored this product for Bluewise Advisory Business.

With Bluewise Valley B188, entrepreneurs have an opportunity to access the production of their own wine brand.

Bluewise Valley B188 is a wine brand that tells the story and experience of its maker. Australian wine is well known for its originality and creativity while it still retains the traditional features of wine. When a wine product is tailored for a certain company, it will be a special gift to leverage the company's profile.

Bluewise Business Advisory will support customers and partners to learn about investment and import-export opportunities between Vietnam and Australia.

Businesses wishing to learn about the Australian market should get in touch with Bluewise Business Advisory. The company is willing to offer advice on the roadmap as well as a better overview of the investment process.

By Bluewise Group

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