Luxury Travel begins courtship of Latin Americans

July 24, 2013 | 17:28

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Vietnam-based tour operator Luxury Travel (www.luxurytravel.es) will showcase Vietnam as a new luxury destination to Latin Americans with the addition of a representative office in Argentina.

Bielka Representations has been appointed the tour operator’s representative in Argentina and throughout Latin America.

“Latin America is in a strong financial position at the moment, so we have stressed the importance of diversifying markets by participating in the Spanish- and Portuguese-speaking markets,” said Pham Ha, Luxury Travel founder and CEO.

According to the tour operator, travellers from Latin America are looking for a more authentic experience and a deeper understanding of Vietnam’s culture, food, history and everyday life.

Vietnam received 6.8 million international arrivals last year and the number of travellers from Latin America has been increasing over the last three years.

“We have great traffic and high demand from the Uruguay market. With our representatives, we will expand and expect to stay strong in Latin America. We will take part in more tradeshows, revamp our website to include a Spanish language (option), and launch Spanish brochures online and offline," Pham said. “We will attract more discerning Spanish-speaking (luxury) travellers and we are targeting 100 per cent growth from this market for 2014.”

By By Duc Hanh

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