Korean Food Fair 2013 held in Hanoi

The fair features 30 Korean businesses, including four traditional food suppliers, eight health and beauty care producers, three fresh food suppliers, six drink producers and nine others. Not only introducing Korean food and kitchenware but the fair will be also a good opportunity for consultations and market research discussions between Korean and Vietnamese suppliers and consumers.  

This fair is loosely themed around "K-food = High Quality and Healthy" and its slogan "Fun K-Food, Your Friend." It encompasses Korean and Vietnamese cooking contests, folk games of two countries, Taekwondo demonstrations, and traditional percussion, Kpop dance performances and fashion shows. The fair also aims at young consumers with outdoor stores "Fun Cafe & Street" to create open spaces to bring hi-quality Korean products into Vietnamese street culture.

Besides public activities, the organiser also hosts a meeting with the participation of Korean producers and 80 importers from Vietnamese and ASEAN countries including Thailand, Indonesia, the Philippines, Singapore and Malaysia.  

Korean Agriculture, Food, and Rural Affairs Minister Lee Dong Phil explained the Hanoi fair connected ASEAN member nation importers and distributors and reinforced cooperation between Vietnam and the Republic of Korea. Especially the event also highlights a video telling story of a Vietnamese living in Korea to express the close friendship and relationship between the two countries.

Before coming to Vietnam, the fair was held in Shanghai, China in June and then is planned to organise in New York and Los Angeles of America at the end of year. The event in Hanoi is expecting to attract an estimated 50,000 visitors.