Youth up: Sony Show 2018 arrives to Hanoi

Sony Show 2018 drew great attendance in Hanoi

During the three days of Sony Show 2018, visitors will not only be able to experience the latest innovative products from Sony, including televisions, glass sound speakers, sound bars, but also engage in countless exciting activities.

This special occasion welcomes the first ever appearance of football players of Vietnam’s U23 national team.

Sony Show 2018 promises to bring visitors a source of inspiration. This is a vow made by Sony, a mission it pursues with perseverance and a drive to prove via each product and upgrade. Inspiration can be drawn from every discovery and experience. With that in mind, Sony Show wishes to go beyond the target of simply presenting new products.

Visitors getting a hands-on experience of Sony's products

Sony Show is introduced to enable a connecting space for those who seek inspiration and the power to break through limitations with technology, where passion can be shared, potential can be unleashed, and messages can be passed on.

Sony Show 2018’s theme of “Youth Up” is not simply a catching tagline. It will be channelled into every activity, emphasising the youth’s passion for technologies and entertainment.

At the opening ceremony, Sony launched two new brands in the Bravia Master series, namely A9F and Z9F.

Sony said the series has the most advanced image technologies it possesses.

The two new TVs are equipped with an image technology called X1 Ultimate, which Sony said would bring life-like images to viewers.

The company also said it has tied up with Netflix to invest in developing advanced visual technologies, and the “Netflix Calibrated Mode” would help maintain the same image quality on TV as the original version.

A9F is available in 55 and 65-inch models while Z9F is a 75-inch TV.

The new additions to the Bravia Master series, the A9F and Z9F

After experiencing technology, visitors can take part in many contests like a play-up competition for gamers, cosplay up, talent up, and idol up. Especially, the talk with Vietnam’s U23 football team will help inspire young people.

Beside, visitors can join numerous promotion programmes with discounts of up to 40 per cent at the event.

Being an extensive and zestful tech event exclusively for the young generation, with engaging experiences, entertainment, and interactive activities, after a 6-year run, Sony Show has evolved from a pure tech event to a phenomenon in the eyes of the young generation.