Visa promotes digital payments with Cashless Day 2025

This annual series of activities is organised by Tuoi Tre Newspaper under the direction of the State Bank of Vietnam.

At a conference on cashless payments and the digital economy in Ho Chi Minh City on June 14, Visa presented three financial inclusion initiatives aimed at making cashless payments more convenient across all sections of the economy: Ukraine’s Diia app, which integrates Visa credentials to digitise public service payments and accelerate aid delivery; Visa Accept, enabling micro-merchants to process digital payments seamlessly; and partnerships with Vietnam’s leading e-wallets, where Visa serves as a funding source to improve user experience and accessibility

Visa’s involvement extends beyond the conference, with a series of partner collaborations and communication initiatives throughout the campaign period. A highlight of this year's campaign is 'Ting Ting Day', held on Nguyen Hue pedestrian street in Ho Chi Minh City from June 14 to 15. During the festival, Visa co-hosted engaging activities such as digital experiences, voucher giveaways, and promotional gifts to encourage the adoption of cashless payments via the UrBox loyalty platform, alongside Starbucks promotions for contactless and mobile payments.

Digital rewards provider UrBox partnered with Visa on the UP Rewards scheme, enabling cardholders to link their Visa card, earn up to 20 per cent back in points at over 300 merchants, and redeem them for eVouchers from more than 600 brands. In collaboration with Shinhan Bank Vietnam, Visa also showcased solutions for small and medium-sized businesses at a dedicated booth, helping business owners better manage their finances, optimise spending, collect reward points, and access premium services.

"Digital payments and mobile solutions are playing a vital role in powering Vietnam’s booming digital economy, and we’re committed to driving this growth through our technology. Visa is proud to support the Vietnamese government, our clients, and partners in their digital transformation journey. Through our payment initiatives, we aim to help build an inclusive financial ecosystem where everyone can access safe and convenient digital payment services," said Dung Dang, Visa country manager for Vietnam and Laos.

Visa continues to strengthen its partnerships in Vietnam, particularly with banks, technology companies, and innovators in public services. Through Visa Government Solutions, Visa is enhancing transparency and efficiency in public sector transactions, supporting e-government services and smart transportation infrastructure.

Further demonstrating its commitment to digital security, Visa participated in the Vietnam Security Summit 2025 in Ho Chi Minh City on May 23. At the event, Abdul Rahim, Visa’s head of risk for Southeast Asia, discussed key regulatory priorities for the Asia-Pacific region, with a focus on consumer protection, data security, and the resilience of national payment systems. The session also highlighted Visa’s ongoing efforts to improve payment security through advanced fraud detection, regulatory collaboration, and technological investment.

Visa unveiled several groundbreaking product innovations and strategic collaborations at the Visa Asia-Pacific Media Showcase in Singapore on May 30 to usher in the next generation of commerce across the region. 'Click to Pay' is now live in Vietnam, enabling Techcombank and VPBank Visa cardholders to enjoy seamless online shopping experiences with participating merchants. Visa also announced the upcoming launch of Flex Credential, a new solution for the Vietnamese market that offers consumers greater flexibility over their spending.

In addition, Visa is offering exciting promotions, including 20 per cent off when paying with a Visa card at six brands under the Golden Gate restaurant chain, discounts at ACFC brand stores, and ride-hailing promotions with Be, Grab, and Xanh SM for travel between all stations on Ho Chi Minh City’s Metro Line 1.

Cashless Day 2025 affirms Visa's role in supporting Vietnam’s digital payment goals by facilitating collaboration between government, businesses, and consumers to advance financial inclusion.

Visa Asia Pacific announces new era of AI-driven commerce The future of commerce in Asia-Pacific was on display at the Visa Asia Pacific Media Showcase, where the company announced a suite of product innovations and strategic partnerships to enable a new era of commerce for the region.

Visa rolls out Click to Pay with leading banks and payment facilitators in Vietnam Visa announced on June 9 that it is introducing its issuer-offered Click to Pay solution, offering unmatched convenience, security, and efficiency in e-commerce transactions.

Visa launches new products and partnerships for Asia-Pacific Visa launched new products and partnerships to drive flexibility, security, and acceptance for Asia-Pacific at the Visa Asia Pacific Media Showcase in Singapore on May 30.