Viettel signs with one million subscribers in Myanmar in first 10 days

Viettel signs up one million subscribers in Myanmar in first 10 days

This is not only the fastest customer growth rate among Viettel Group’s markets, but a rare performance that few telecom services providers in the world could reproduce.

Setting up the most extensive telecom infrastructure in Myanmar even before starting operations is one of the reasons behind Viettel’s achievement.

It has laid 30,000-kilometre of fibre-optic cable, or 50 per cent of the country’s total cable infrastructure, covering 80 per cent of the population.

It is the only mobile network to provide 4G services nationwide, covering 300 out of 330 towns, while the second biggest competitor only covers 185. Mytel has set up a nationwide distribution system with 50 stores and 50,000 sales agents, 70 per cent of whom are in rural and remote areas.

The company also offers very attractive promotions to mark its inauguration.

Notably, for 4,000 Myanmarese Kyat ($3), subscribers receive 5GB and 250 minutes of calling within the Mytel network for 30 days—much higher than other networks offer. Subscribers also get 100 per cent bonus on top-up value every day, instead of other network’s 33-50 per cent bonus.

Nguyen Thanh Nam, Mytel’s general director, said that while Myanmar has experienced rapid economic growth, mobile phone penetration in the country has remained low, creating huge opportunities for the telecom sector, especially Viettel.

"We set the target of two to three million customers in Myanmar in 2018,” he said.

Previously on June 9, Viettel Group officially launched the 10th international mobile network in Myanmar with the Mytel brand, becoming the first network operator in Myanmar.

Myanmar is Viettel’s most promising market, with the highest economic growth rate at 7 per cent last year. It also has high growth in the telecommunications and IT sector.

Besides, it is also a very competitive market. Notably, telecom services are already used by 90 per cent of the population, calling and data tariffs are cheap, and there is fierce competition from international networks like Norway’s Telenor, the world’s 13^th biggest, and Qatar’s Ooredoo, the leading network in the Middle East.

Viettel Group’s registered overseas investment has exceeded $2 billion.