Vietnam Online Business Forum explores the transformative impact of AI

The 2025 edition focussed on the impact of AI in the e-commerce industry, and was an opportunity for agencies, organisations and businesses to exchange views on market potential, technology trends, and prominent solutions in the sector today.

Lai Viet Anh, deputy director of the Department of E-commerce and Digital Economy

Speaking at the event, Lai Viet Anh, deputy director of the Department of E-commerce and Digital Economy under the Ministry of Industry and Trade, said, "This year’s forum has a topical theme, reflecting the development of, and transition to, AI across all aspects of life. Cloud computing and other foundational technologies will fundamentally change all organisational models of social activities, specifically business models and methods."

Le Minh Trang, associate director of NielsenIQ Vietnam, said, "65 per cent of respondents to our survey acknowledge that AI brings positive benefits to their lives. In the Asia-Pacific region, 49 per cent of consumers admit that AI plays an important role in consumer decision-making."

Against the backdrop of ongoing global economic fluctuations, AI is seen as a key factor helping Vietnamese e-commerce businesses break through, transform their growth models, and adapt flexibly to the market.

Nguyen Ngoc Dung, chairman of VECOM, said, "The application of AI in e-commerce still has some limitations. This may stem from incomplete access to AI tools and applications that do not fully meet specific business requirements. But that is why we are here, to gather opinions and solutions to ensure that the application of AI in e-commerce achieves even greater results."

The Vietnam Online Business Forum is an annual event organised by the Vietnam E-Commerce Association. With a diverse range of topics covering strategies, operations, domestic markets, and global exports, the forum provides the most practical and up-to-date insights for businesses in their journey to conquer the AI era.

The forum, coordinated by more than 30 businesses and sponsors operating in the e-commerce sector, was previously held in Ho Chi Minh City on April 22, with the participation of various agencies, organisations, businesses, and individuals active in e-commerce in Vietnam and internationally.

According to the Department of E-commerce and Digital Economy, Vietnam’s e-commerce market reached around $22 billion in 2024, with a growth rate of over 25 per cent. The e-commerce sector accounts for over 9 per cent of total retail revenue. However, Vietnam’s e-commerce is facing new, more difficult, and challenging situations.

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