VIB accompanies the National Book Awards to celebrate Vietnamese culture

January 05, 2024 | 08:00
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On December 29, the 6th National Book Awards, organised by the Ministry of Information and Communications in coordination with the Central Propaganda Department, the Publishers Association of Vietnam, and Vietnam Television, with the accompanying of Vietnam International Bank (VIB), celebrated 41 outstanding works across various fields.

With the aim of contributing to the dissemination of the values of knowledge and the cultural beauty of Vietnam, VIB has been actively participating in and accompanying meaningful social and cultural activities.

VIB accompanies the National Book Awards to celebrate Vietnamese culture

Promoting reading culture

The National Book Awards, an eagerly awaited annual event, serves as the foremost gathering for book enthusiasts, scientists, authors, translators, and publishing entities.

In its 6th edition in 2023, the awards honoured 41 works, including 2 A prizes, 10 B prizes, 11 C prizes, and 18 encouragement prizes. These works, spanning politics, economics; social sciences and humanities; natural sciences and technology; culture, literature, and art; and children's literature, are characterised by creativity, humanity, serious scientific research, and high scientific, social, and practical value.

Speaking at the award ceremony, Do Van Chien, chairman of the Vietnam Fatherland Front said, "Culture is the spiritual foundation of society, both a goal and an inherent strength, a crucial driving force for the country's development. Publishing, with its main product being books, plays a critical role in preserving, disseminating, and developing culture."

"Throughout the years, the National Book Awards have had a strong impact on the community, making significant contributions in terms of expertise and receiving high praise from the public. Honouring the authors, translators, and those involved in publishing is also a tribute to the culture of reading," he said.

Regarding VIB's partnership with the National Book Awards, Han Ngoc Vu, CEO of VIB, stated, "The National Book Awards not only honour outstanding works but also serve as a powerful motivation for society to focus on reading culture, creating an environment that promotes creativity and learning."

"Sharing the perspective that reading culture is a vital bridge between knowledge and personal development, as well as societal development, we are proud to accompany the National Book Awards to honour knowledge and reading culture, contributing to the strong dissemination of a civilised, modern lifestyle and bringing sustainable value to the community," Vu said.

Throughout its over 27 years of formation and development, alongside achievements in financial and banking services, VIB has participated and invested seriously in numerous meaningful cultural and social programmes.

In addition to partnering with the National Book Awards, VIB is involved in programmes and activities that honour knowledge, creativity, the cultural identity of the nation, contributing to the sustainable development of Vietnamese society.

Active engagement in nurturing creativity

VIB accompanies the National Book Awards to celebrate Vietnamese culture

VIB participates in various programmes aimed at creating a conducive environment for applying knowledge outside the classroom and promoting innovation.

Most recently, VIB was the first bank to join and has continuously partnered with Vietnam Young Lions, one of the largest creative competitions in communication and marketing.

This competition seeks to discover and honour talents under 30 years old, representing Vietnam in two international arenas: Young Lions (Cannes Lions) and Young Spikes (Spikes Asia).

Encouraging creativity from VIB specifically, and businesses in general, will positively contribute to the development of the intellectual and cultural foundation, thereby enhancing resources for the overall development of the country.

VIB not only participates in initiatives honouring knowledge but also collaborates with programmes and projects that showcase Vietnamese culture globally.

In 2023, the bank was the main sponsor for the Let’s Feast Vietnam programme (Hanh trinh ky thu) – a reality TV show on Vietnam's culture, tourism, and cuisine broadcast on Netflix, the world's largest streaming platform.

The programme has been well-received by over 100 million viewers and is the first Vietnamese show to make it to the Top 10 trending list on Netflix.

At the Busan International Film Festival 2023, Let’s Feast Vietnam surpassed formidable competitors to win the Best Reality and Variety award. The success and popularity of the programme have significantly contributed to spreading the image and Vietnamese cultural beauty to the world.

VIB accompanies the National Book Awards to celebrate Vietnamese culture

Honouring knowledge and culture is an immensely important part of building a civilised society and developed nation. Through its participation and support for various cultural and social programmes and projects, VIB has been and continues to join hands in developing a civilised lifestyle, while creating positive values for the community and nation.

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By Thanh Van

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