Trusting Social brings AI-powered agents to enterprises

The platform’s soft launch took place during the signing ceremony for the MoU between Trusting Social and Microsoft on June 29. This marks a strategic collaboration to develop a generative AI-based solution tailored for emerging markets, especially Southeast Asia, including Vietnam, over the next five years.

At the event, Trusting Social showcased ALICE, a generative AI-powered sales and relationship management agent that helps brands to reach out to millions of consumers, ANANSI, a business and data analytics agent, and ALAN, an AGI-based software programming agent.

Foundry Agents combine high-level business reasoning with powerful Big Data predictive modelling, vast industry domain knowledge, a wide range of digital skills (from using office applications to advanced data analytics and coding), and enterprises’ rich customer data to assist knowledge workers become more productive.

Foundry Agents appeal to enterprises thanks to their design to adhere to high standards for data privacy, security, social sensibility and controllability, their ability to strictly follow business rules, learn on the job, and proactively take action in a business context with minimal human supervision.

Agent Foundry integrates Azure cloud services, which is secure and open-source friendly, and GitHub Enterprise, the developer and productivity tool under the Microsoft for Startups Founder Hub programme.

"Foundry Agents aim to help businesses transform themselves in the Age of generative AI," said Nguyen An Nguyen, CEO of Trusting Social. "We are thrilled to bring AGI products to the Vietnam and Southeast Asian markets. Foundry Agents empower human workers to focus more on creativity, strategic thinking, decision-making, and human interactions, instead of repetitive, quantitative, and mundane tasks. These Agents aid humans in problem-solving rather than taking over their jobs as employees' creativity and judgment cannot be replaced. We expect a worker to employ dozens of autonomous agents for their daily tasks. They will increase the productivity of knowledge workers, lower the cost of servicing mass consumers, and transform the knowledge economy in the region."

Trusting Social aims to serve multiple industries, starting with the financial sector and soon expanding to consumer goods, telecommunications, and professional services. The launch of Agent Foundry is a significant milestone for Trusting Social, showing its decade-long commitment to advancing AI to enable businesses to serve mass consumers better with lower costs.

At the launching ceremony, Trusting Social and Microsoft Vietnam also signed a two-year MoU on collaborative research and development. As part of the MoU, both sides will pursue strategic research, technical development, and go-to-market collaboration. Trusting Social will integrate Microsoft Azure cloud computing platform, services, solutions, and other technologies in connection with Data analytics, OpenAI, and cognitive services for an Azure AI project.

Nguyen Quynh Tram, country general manager of Microsoft Vietnam said, “We look forward to collaborating with Trusting Social to empower world-class financial access for the unbanked users. While AI is a defining technology of our time, we are optimistic that it will benefit for the underserved communities in Vietnam and Southeast Asia.”

Last year, Trusting Social was also successfully selected to join the Microsoft for Startups Founders Hub, a new digital and truly inclusive platform for Founders in Asia. Under the programme, Trusting Social was provided free access to Microsoft's technology, tools, and resources to develop its AGI-empowered tools to deliver financial access for all.

Will the application of technology help Masan transform the financial sector in Vietnam? Masan has a huge database of consumer transactions as it currently owns the largest consumer and retail ecosystem known as Point of Life. Over the past 26 years of serving Vietnamese people, Masan has had daily interactions with customers. With the understanding of consumers, the group has constantly made efforts to find solutions to meet their versatile demands, including financial needs.

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