Trading centre falls silent following tax and counterfeit crackdown

June 10, 2025 | 13:58

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Nearly two weeks after market surveillance authorities conducted inspections and seized large quantities of counterfeit goods imitating major global brands, VIR reporters visited Saigon Square shopping centre to observe the current state of business among local vendors.

In stark contrast to its usual hustle and bustle, Saigon Square was noticeably subdued during a weekday afternoon. Many stalls remained shuttered, while some vendors quietly tidied up or rearranged their merchandise. Only a few customers were seen browsing, with even fewer making purchases. One vendor, who wished to remain anonymous, shared, "Since the inspection, customer traffic has dropped significantly. Everyone is on edge, so many stalls have temporarily closed, waiting for things to settle down."

According to on-site observations, previously common items suspected of being counterfeit, such as handbags, footwear, and clothing bearing well-known brand names, were now largely absent. In their place, many stalls have switched to selling unbranded goods, local labels, or have shifted their focus to online sales.

Trading centre falls silent following tax and counterfeit crackdown

Authorities conducted an inspection and seized a large quantity of counterfeit goods bearing well-known brand names at Saigon Square in the heart of Ho Chi Minh City

Many booths were either closed or only partially open, seemingly gauging customer reactions before engaging in transactions. Some vendors actively avoided questions related to the origin of their merchandise

Closed doors

Goods were covered everywhere

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