Bubble tea luring in new age groups with fresh products

Bubble tea luring in new age groups with fresh products

Bubble tea shops are increasingly alluring to office workers and the elderly, in addition to their initial target demographics of students and schoolchildren, and some business results are demonstrating this wider range of appeal.
Vietnam remains huge potential market for bubble tea

Vietnam remains huge potential market for bubble tea

Vietnam is a huge potential market for the bubble tea business. This drink is gradually becoming a favourite and popular drink among generations Y and Z.
Ten Ren bubble tea stores close over saturated market

Ten Ren bubble tea stores close over saturated market

The saturation of the Vietnamese bubble tea market may be the reason behind the recent closure of dozens of Ten Ren bubble tea stores.
Franchise troubles: quality issues at bubble tea brands

Franchise troubles: quality issues at bubble tea brands

While almost all bubble tea brands in Vietnam are franchises, several brands fail to ensure quality across their stores.