Keeping heritage authentic in a digital world

Keeping heritage authentic in a digital world

As digital technologies transform how destinations engage with global audiences, Hue city's challenge is no longer just preserving its rich cultural heritage, but ensuring centuries-old values remain authentic and relevant in the digital age.
Vietjet's cabin crew: ambassadors of hospitality and pioneering spirit

Vietjet's cabin crew: ambassadors of hospitality and pioneering spirit

Vietjet's cabin crew embodies a modern airline where diverse cultures meet under a shared sky of connection and aspiration.
TAT and Vietnam Airlines agree to boost travel links

TAT and Vietnam Airlines agree to boost travel links

TAT and Vietnam Airlines have signed an MoU to strengthen tourism and aviation ties between Vietnam and Thailand.
Sustainable tourism to shape Vietnam’s growth path

Sustainable tourism to shape Vietnam’s growth path

Sustainable tourism will define Vietnam’s tourism trajectory in 2026, steering the market towards international standards, lower environmental impact, and long-term resilience.
Vietnam reshaping Southeast Asia's tourist map

Vietnam reshaping Southeast Asia's tourist map

Vietnam is redrawing Southeast Asia's tourism landscape as visa reforms and infrastructure upgrades boost its appeal to global travellers.
Vietnam welcomes 12.2 million international visitors in H1

Vietnam welcomes 12.2 million international visitors in H1

Vietnam’s tourism sector is estimated to have welcomed 12.2 million international visitors in the first six months of 2026, putting the country close to half ...
Summer tourism fuels race to improve quality of travel experience

Summer tourism fuels race to improve quality of travel experience

Vietnam’s tourism market is entering the summer peak season with a series of vibrant cultural, entertainment, and tourism activities, while businesses are striving to improve ...
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NHAAN Resort & Spa Hoi An ready to accept reservations ahead of August opening

NHAAN Resort & Spa Hoi An ready to accept reservations ahead of August opening

Nhaan Resort & Spa Hoi An, the first Tapestry Collection by Hilton property in Vietnam, is now accepting reservations for stays from August 1.
Hoi An Memories Resort & Spa: Where cultural heritage shapes luxury hospitality

Hoi An Memories Resort & Spa: Where cultural heritage shapes luxury hospitality

Nestled on a tranquil island in the Hoai River, Hoi An Memories Resort & Spa redefines luxury hospitality by seamlessly integrating Hoi An's cultural heritage into every stage of the guest experience.
'Move with the summer groove' deals at Mövenpick Resort Cam Ranh

'Move with the summer groove' deals at Mövenpick Resort Cam Ranh

Inspired by the beauty of the sea and a spirit of connection with nature, Mövenpick Resort Cam Ranh launches its “Move with the Summer Groove” campaign to invite guests to experience a vibrant season filled with activities designed for all generations.
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Vietnam’s tourism advances sustainability in 2026

Vietnam’s tourism advances sustainability in 2026

After a stellar year marked by a record number of international tourist arrivals, Vietnam’s tourism and hospitality sectors are poised to enter an acceleration phase, shifting its focus from recovery to quality-driven growth.
GG Corporation unveils global-facing Living Heritage initiative

GG Corporation unveils global-facing Living Heritage initiative

GG Corporation has launched Living Heritage to honour the humanistic values, spirit, and knowledge nurtured and shared by the global Vietnamese community.
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Plan approved for $420 million horse racing complex in Soc Son, Hanoi

Plan approved for $420 million horse racing complex in Soc Son, Hanoi

A $420 million horse racing and entertainment complex has been approved in Hanoi's Soc Son district.
Saigon Centre unveils vibrant world of Japanese culture

Saigon Centre unveils vibrant world of Japanese culture

Saigon Centre, Keppel’s flagship mixed-use development in Ho Chi Minh City, is hosting its annual Japan Festival from 3 to 19 July for the fifth consecutive year.
Music festivals drive tourism and economic growth in Vietnam

Music festivals drive tourism and economic growth in Vietnam

Music festivals in Vietnam are gaining traction, as rising demand for live entertainment and policy support position them as a growing driver of tourism and related economic activity.
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Italy marks anniversary by celebrating women's eight decades of progress

Italy marks anniversary by celebrating women's eight decades of progress

Through 120 photographs and historical documents, Italy's exhibition in Hanoi highlighted how women have shaped the country's political, scientific and cultural transformation over the past eight decades.
Innovation expands reach of cultural identity in Hue

Innovation expands reach of cultural identity in Hue

From AI-powered menus to digitally connected cyclo drivers, Hue is exploring how innovation can bring its cultural legacy to new audiences while preserving the authenticity that makes the former imperial capital unique.
Fusion marks Global Wellness Day with spa promotions across Vietnam

Fusion marks Global Wellness Day with spa promotions across Vietnam

Fusion is rolling out wellness activities and spa offers at its Vietnam properties to mark Global Wellness Day and the International Day of Yoga.
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