The Lux Collective signs first Southeast Asia hotel deal

“We are honoured to partner with P Q Hai Quoc to manage this new resort located on the remote northern coast of Phu Quoc, which is adjacent to a UNESCO-listed Biosphere Reserve spanning over 314,000 square metres of unique flora and fauna, evergreen forest, and a dense mountain range. Inspired by the iconic Maldivian-style overwater resorts, this is a first for Vietnam and the region,” said Paul Jones, CEO of The Lux Collective.

P Q Hai Quoc’s CEO Duy Tran and chairman Vu Duc Bao, and Paul Jones, CEO of The Lux Collective at the deal’s signing ceremony

Duy Tran, CEO of P Q Hai Quoc said, “We are delighted to be the first strategic partner of The Lux Collective in Southeast Asia. Collaborating on the LUX* flagship luxury brand, we envision LUXNAM* Phu Quoc to become one of Southeast Asia’s top luxury resort destinations with its unique design and extraordinary experiences. The tropical modernist resort, designed around sustainability, will showcase natural beauty from every room to inspire the most discerning traveller looking for a natural escape, exquisite design, and conscious travel.”

LUXNAM* Phu Quoc will sit above the shallow waters and coral reefs of the Kien Giang Biosphere Reserve. The 126-villa resort will be an ideal location for renewal, slow living, and a holistic approach to wellbeing and creative dining.

Its design inspiration originates from reimagined Vietnamese traditions with a minimalist twist. The stylish ambience combines comfort and sophistication. Besides building in harmony with nature and biodiversity, the group’s sustainability direction is thoughtfully incorporated throughout the resort.

Growing its global presence, The Lux Collective currently manages 16 operating resorts and hotels in Mauritius, China, the Maldives, and Ile de la Reunion, and has 12 more hotels in its development pipeline in Southeast Asia, China, Europe, and the Middle East.