Thai investors target growth in Vietnam's consumer sectors

May 14, 2025 | 15:44

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Thai companies are looking to increase their presence in Vietnam across various sectors, from food and beverages to fashion and household items.

Thai investors target growth in Vietnam's consumer sectors

Top Thai Brands 2025 is taking place at Saigon Exhibition and Convention Centre in Ho Chi Minh City from May 14 to 17. This year, there are 175 exhibitors across 210 booths, showcasing a diverse range of products including food and beverages, beauty and healthcare, fashion, household items, and even renowned Thai restaurants operating in Ho Chi Minh City.

The event is targeting buyers, importers, retailers, purchasing agents, and Vietnamese consumers who seek quality Thai products with international standards. The fair is expected to draw in over 25,000 visitors and generate trade value exceeding 100 million baht (approximately $3 million).

This year’s highlights include exhibitions featuring products with the Thailand Trust Mark, a symbol of premium Thai quality, and daily live demonstrations of Authentic Thai Cuisine, offering an immersive cultural and culinary experience.

Thai trade fairs have been held in Vietnam for many years, underscoring Thai government's commitment to enhance bilateral relations and encourage trade between the two countries. Among them, Top Thai Brands, organised annually by the Thai Ministry of Commerce's Department of International Trade Promotion, serves as a platform for both Thai and Vietnamese firms to expand their networks and develop strategic partnerships.

Moreover, the fair is designed to capture the growing demand of the Vietnamese market. Both distributors and consumers will have a chance to explore an extensive range of Thai products with international recognised brands.

Plenty of areas for Vietnam and Thailand to cooperate

Thai investors are stepping up operations in Vietnam through both greenfield investments and mergers and acquisitions. Praween Wirotpan, chairman of the Thai Chamber of Commerce and Industry in Vietnam, spoke with VIR’s Thanh Van about his insight into the footprint of Thai businesses and investors in Vietnam.

Vietnam and Thai companies draw supply chain and industrial business ties tighter

Twelve exhibitors specialising in supply chain and industrial products such as oil, food and beverages, garment and textile, furniture, and medical gloves participated in the Thailand-Vietnam Supply Chain and Industrial Product Business Matching event to seek for Vietnamese partners.

Thailand’s energy investors hope for issue resolutions

While Vietnam’s efforts to maintain dialogue with foreign energy developers have been acknowledged, the country’s lack of regulatory certainty remains a critical challenge, especially for Thai investors who are voicing concerns over fairness, timing, and protection.

By Thanh Van

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