Shinhan Bank Vietnam announces 2018 brand ambassadors

Coach Park Hang Seo and U23 captain Luong Xuan Truong become the brand ambassadors of Shinhan Bank Vietnam in 2018

After U23 Vietnam’s excellent performance in the recent Asian Football Confederation (AFC) U23 Champions Finale, coach Park Hang Seo and Luong Xuan Truong have become the icons of inspiration, evoking the determination to follow the passion and dreams in Vietnamese football fans.

Having coach Park Hang Seo and Luong Xuan Truong as its brand ambassadors, Shinhan Bank wishes to continue spreading this positive attitude for life “Dare to set big goals and be committed till the very end, your efforts will be paid off. Shinhan Bank commits to accompany the valued customers in the journey to achieve their next big goals”.

That is the underlying message Shinhan Bank would like to deliver to its customers through this campaign.

Korean coach Park Hang Seo has led the National Football Team, U23 Football Team and Vietnam National Olympic Team since October 2017.

He was highly respected for his tactical skills and talent ability in using players smartly on the field. This was significant contribution to bringing U23 Vietnam the glorious runner-up position in AFC Cup after just three months taking the role as a coach.

Coach Park Hang Seo also receives overflowing love and admiration from the media and football lovers in Vietnam for his resolute leadership on the field but open and friendly style in everyday life.

Being a valued and loyal customer of Shinhan Bank in Korea, coach Park Hang Seo now is very eager with his new role with Shinhan Bank Vietnam.

He shared, "To me, Shinhan Bank is not only a reliable financial partner from Korea, but also a hometown fellow who accompanies me in many of my activities in Vietnam. Taking the role as the brand ambassador for Shinhan Bank, I hope to promote the Korean values and positive inspirations to the Vietnamese people."

Together with the miraculous achievement of U23 Vietnam, Luong Xuan Truong also left strong impression as a capable captain with immense talents and consistent performance.

His audacious fighting spirit and determination have become “catalysts” that inspire the historic and captivating performance of U23 Vietnam.

Coming from Hoang Anh Gia Lai – Arsenal Football Academy (JMC), and having two years playing for Incheon United and Gangwon Football Club in Korea, Xuan Truong has embraced a bold playing style with discipline and positive attitude to face challenges head on.

In his role as the brand ambassador of Shinhan Bank for two consecutive years, Xuan Truong wishes to inspire Shinhan’s young customers to have determination and commitment to achieve their big goals in life.

“As a leading bank in Korea, Shinhan Bank is an entrusted banker for our strong, transparent and reliable financial strength; as well as our constant efforts to improve the banking quality," said Shinhan Bank Vietnam CEO Shin Dong Min. “Meanwhile, coach Park Hang Seo and captain Luong Xuan Truong are highly respected by Vietnamese football lovers for their fighting spirit and strong commitment for their big goals, which inspire and create a solid foundation for the team to make their historic achievement. These are the common values ​​that connect us in this collaboration."

Together with choosing brand ambassadors to inspire positive lifestyle for the customers, Shinhan Bank is constantly striving to launch new financial products and services, as well as expand its existing networt in Vietnam to serve customers even better.

Within April 2018, Shinhan Bank has launched simultaneously four new branches and transaction offices in Ho Chi Minh City and Hanoi, bringing the total number of branches and transaction offices to 30 across the country.