SABECO salutes Vietnamese prowess

SABECO’s initiative to display all 63 provinces and cities of Vietnam on their packaging has never been done before

Bia Saigon, the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO) has officially become the diamond sponsor for the 31st rendition of the SEA Games, to be held in Vietnam, after signing sponsorship agreements last week.

“As the leading homegrown brand for many decades, Bia Saigon always takes pride in supporting and promoting the spirit of the country’s sports both at national and international levels,” said Bennett Neo, general director of SABECO. “We are proud to continue our commitment as the loyal companion and supporter of Vietnam’s participation in the SEA Games, and with the next edition to be held in Vietnam, we want to cheer our fellow athletes to achieve greater success, sharing the same objective of bringing glory and recognition to the country.”

SABECO is also taking pride in being able to join forces with the Department of Physical Training and Sports as well as the SEA Games Organising Committee in supporting activities for the 31st SEA Games in Vietnam, Neo added.

Unconditional support

As a diamond sponsor, Bia Saigon will accompany and support the national sporting teams of Vietnam at the event, in addition to a series of activities within the event’s framework. This marks Bia Saigon’s latest commitment to the SEA Games, after it was also named an official sponsor for the nation’s athletes at SEA Games 30 in the Philippines.

In addition to being the sponsor, Bia Saigon is also offering cash rewards to gold medal winners in both individual and team events as an appreciation to athletes who make the country proud.

In addition to SEA Games 31, Bia Saigon is currently the exclusive sponsor in the beer industry for the national football teams of Vietnam. This covers all domestic and international activities of the men’s national football team, women’s national football team and men’s U22/23/Olympic teams until June 2022.

Bia Saigon is no stranger to the country’s sport and culture, where it has also sponsored the Tien Phong National Marathon in 2020 and other international sporting activities, including the AFF Suzuki Cup in 2018. That same year, Bia Saigon became the first Vietnamese company to accompany the English Premier League, when Bia Saigon brand became the official sleeve sponsor for Leicester City.

This relentless support from SABECO for sporting activities demonstrates the company’s commitment to sustainable development and corporate value that will always value the spirit of solidarity, determination, and the efforts to achieve success and bring pride to Vietnam.

Bia Saigon will once again sponsor and honour the sporting heroes of Vietnam at the SEA Games

Honouring Vietnamese culture

Last week, SABECO officially launched the Ban Sac Viet collection, which consists of 63 beer cans featuring signature scenery, culture, and customs of each province or city, accompanied by a short quote depicting local traditions.

This is the most meaningful and special collection from Bia Saigon by far. The initiative cleverly recreates the characteristics of each region, expressing the spirit of national cohesion of the 63 provinces and cities across the country and demonstrating the precious beauty of Vietnam from north to south, celebrating a spirit of unity and recognition of our culture and togetherness during challenging times.

The collection is welcoming in 2022 with plenty of joy, hope, and prosperity, and brings everyone together as the Lunar New Year approaches.

“We have almost reached the end of 2021 – a year full of unexpected challenges and disruptions. This year, the COVID-19 pandemic made an unprecedented impact on people, society, and the economy. As a brand that has been with Vietnamese people for more than 145 years, SABECO deeply understands the effort Vietnam has made to overcome all those difficulties to be stronger together as a country,” said Bennett Neo. “As 2021 draws to a close, we would like to take this opportunity to recognise that resilience and cohesion through our latest limited edition collection.”

He stressed that as the leading homegrown brand, Bia Saigon always strives to improve product quality, while constantly launching new initiatives to bring value to the community and spread the Vietnamese identity to domestic and international friends. “Bia Saigon is committed to promoting and honouring the beauty of Vietnam, thus positively contributing to the development of culture and tourism for the country.”

SABECO has established itself as one of Vietnam’s leading companies. It comprises 26 beer manufacturing plants, 10 trading subsidiary companies, and hundreds of thousands of distributors and retailers nationwide. The company takes pride in providing some of the most beloved beer brands in Vietnam including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Saigon Chill, Bia Lac Viet, Bia Saigon Gold, and Bia 333.

With a joint commitment to business investment and sustainable development, SABECO strives to create positive changes that will improve the position of Vietnamese brands, and at the same time promote positive development for the community and for Vietnam. Accordingly, its sustainable development strategy focuses on the four pillars of consumption, conservation, country, and culture.