SABECO rallies sport lovers to support talented athletes

May 13, 2022 | 19:58
At the signing ceremony between SABECO and the Ministry of Culture, Sports & Tourism (MoCST) on May 13, both parties agreed on elevating national sports and establishing Vietnam as an attractive cultural and culinary tourism destination for both domestic and international visitors.
SABECO rallies sport lovers to support talented athletes
Major areas of activities in 2022 include culture, arts, tourism, cuisine, and sports

The SEA Games 31 are a golden opportunity for Vietnam to share its amazing culture, identity, and people, as well as to promote the country internationally. The cooperation will widen both brands' recognition beyond Asia. At SEA Games 31, Bia Saigon is the Diamond Sponsor and the sole sponsor of the doping control programme.

The launch of the "Vietnam Wins Gold" initiative aims to support the national sports teams and athletes during SEA Games 31, raising the love for sports and the positive spirit of the whole nation.

The initiative is part of a series of activities that Bia Saigon is conducting with the MoCST. The initiative will collect and echo sports chantings from supporters online and offline wherever they are. With the goal of collecting millions of chantings in support of Vietnam’s sports, by the completion of the month-long movement, Bia Saigon will contribute more than $215,000 to support the training and development of young athletes to reach international achievements and bring about the best of Vietnam's sports.

SABECO rallies sport lovers to support talented athletes
The Vietnam wins Gold community initiative aims to support the national sports teams and athletes during SEA Games 31

Bennett Neo, general director of SABECO said, “There is nothing quite like sports when it comes to bringing people together. Success at international sports competitions rallies and binds the nation together and evokes national pride. As 2022 marks the second time Vietnam is hosting the SEA Games, Bia Saigon sees its role in contributing to the winning spirit of national sports teams, as well as supporting the development of outstanding young athletes.”

He remarked that the "Vietnam Wins Gold" initiative and the long-term partnership with the MoCST embrace the identity of Vietnam in culture, tourism, and sports. "This is an essential part of our sustainable development commitment in Vietnam," Neo said.

Neo committed that, as the leading homegrown brand, Bia Saigon always strives to improve product quality, while constantly launching new initiatives to bring value to the community and spread Vietnamese identity to domestic and international friends.

Marking the launching of the "Vietnam Wins Gold" initiative, representatives of MoCST and Bia Saigon – along with artists that support the campaign, including Miss Vietnam Do Thi Ha, Miss Vietnam Do My Linh, and talented athletes from national sports teams such as Bui Tien Dung (football), Tran Nguyen Manh (football), My Tam (Karate), and former athlete Hoang Van Hung (Taekwondo) – enthusiastically chanted the slogan Vietnam wins Gold together.

SABECO rallies sport lovers to support talented athletes
With the goal of collecting millions of chantings in support of Vietnam’s sports, Bia Saigon will contribute about $215,000 to support the training and development of young athletes

The campaign also received personal chantings from fans across diverse sectors, including the ones who attended the main event, along with musical band Da LAB, footballer Van Thanh, Miss Grand International 2021 Nguyen Thuc Thuy Tien, Rapper G-Ducky, and many more.

With its 147 years of brewing history, SABECO has established itself as one of Vietnam’s leading beverage companies. SABECO includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of thousands of retailers nationwide.

SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, and Bia Saigon Gold.

By Nguyen Thu

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