Sabeco launches new Bia Saigon Chill with deep cold filtered technique

Bennett Neo, general director of Sabeco, talking about the new product in the Bia Saigon portfolio, Bia Saigon Chill

Following the success of the previous Bia Saigon brands, the launch of Bia Saigon Chill demonstrates how Sabeco thoroughly understands the consumers’ demand and interests.

With the exclusive cold filtered technique at the extreme low temperature -2 degrees Celsius, Bia Saigon Chill not only brings the most refreshing and cool taste but also preserves the distinguished aroma of brewer's yeast.

Besides, the design of Bia Saigon Chill has many breakthroughs, specifically the trendy blue colour highlighted by the signature rising dragon. The product has a youthful, stylish look with two versions of the high neck clear glass bottle and tall thin can which makes it differentiated from the brothers Bia Saigon Lager, Bia Saigon Special, and Bia Saigon Export.

“The birth of Bia Saigon Chill, the latest addition to our Bia Saigon family, is an important milestone in Sabeco’s history. It is an extension to our product range and is targeted at enlightened, optimistic, and sociable Vietnamese who strive hard in their lives, rising with Vietnam,” said Bennett Neo, general director of Sabeco.

The press conference featured the presence of the fresh beer line’s brand ambassador BigDaddy, a talented rapper who is no stranger to the Vietnamese audience.

Rapper BigDaddy (left), the brand ambassador of Bia Saigon Chill, and his wife Emily

BigDaddy's strong influence comes from his unique personality, the courage to express his very own style, and dedication to producing music, which all fit Bia Saigon Chill’s image.

“In both music and life, I’ve always believed that ‘Life is full of possibilities to discover', so i am happy to be ‘2high’ like the spirit of Bia Saigon Chill. This is a beer for us, young urban people who are rising, who would refuse to miss any valuable moment to enjoy our life to the fullest."

“It will no longer be the relaxed, pleasant ‘chill’ feeling that we thought but will be a concept of ‘chill’ full of enthusiasm, leading us to the perfect refreshment," said BigDaddy.

BigDaddy's music combined with Bia Saigon Chill is expected to create an explosive reaction to excite powerful emotions, “double the fun” for Vietnamese beer lovers, bringing the fulfillment and contentment to fun parties.

The launch of Bia Saigon Chill has reaffirmed Sabeco’s long-term strategy to enhance brand positioning and expand its market with innovative, pioneer products, and services, in line with the changing consumer behaviour. This is also the evidence for the endless efforts for sustainability and continuation to bring pride to Vietnam.

With 145 years of brewing history, Sabeco has established itself as one of Vietnam’s leading companies.

Sabeco includes 26 breweries and 10 trading subsidiaries and has a distribution network consisting of 100,000 retailers nationwide.

The company offers a brand portfolio that consists of some of the most loved beer brands in Vietnam, including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Lac Viet, Bia Saigon Gold, and Bia 333.