Aiming to help local press agencies escape the domination of Facebook and Google in the advertising market, the Ministry of Information and Communications’ (MIC) Authority of Press on September 19 joined hands with Yeah1 to organise the workshop on launching the Appnews Vietnam application.
|The launch ceremony of Appnews Vietnam on September 19 |
Speaking at the workshop, director of the Authority of Press Luu Dinh Phuc said that despite being the main creators of content, local press agencies only hold a minor share of the local advertising market, while Facebook and Google easily palm 60-70 per cent. “This should be resolved as soon as possible.”
Sharing the same view, Yeah1 chairman Nguyen Anh Nhuong Tong said that local press agencies are being cornered by tech giants like Facebook and Google who are "taking it all". He was of the opinion that the best way to regain the market is to create an alliance of all press agencies in Vietnam.
“Appnews will help every press agency to promote their exclusive content to better approach users,” said Tong.
Explaining the features of the app, he said that instead of each agency gathering their own readership base, with the Appnews platform they can join their audiences, enhancing interactions.
In the fierce battle to retake some of the advertising market from Facebook and Google, more and more local press agencies are teaming up. This is similar to the trend in the television industry where traditional TV channels purchase cable TV and develop their own over-the-top applications.
“Users will be able to receive a far better experience because a great variety of content will be on offer on a single system," affirmed Tong.