Masterise Homes launches Privileged Insurance creative customer appreciation programme

October 16, 2021 | 12:56
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Masterise Homes has recently announced a strategic partnership with Techcombank in the For the Ultimate Peace of Mind programme with Manulife Privilege Insurance Package. The Privilege Insurance is composed of a variety of benefits for customers of Masterise Homes, demonstrating genuine commitment to raising living standards in Vietnam.
Masterise Homes, Techcombank  , Manulife  , insurance  , property  , real estate  ,
The strategic partnership between Masterise Homes and Techcombank brings customers differentiated values

With the philosophy of “Customer Centricity”, Masterise Homes is committed to creating differentiated values beyond our world-class projects or services. For the Ultimate Peace of Mind is a testament to the unique and privileged values on offer by Masterise Homes, creating ultimate experience and a new standard of living for customers.

Pioneer in creating practical values for customers amid the pandemic

The pandemic has made consumers take more control of health and investment for the future. According to a recent survey of some 4,000 people across eight markets in Asia, health and finance are two of the top concerns amid the pandemic. In Vietnam, 100 per cent of respondents have taken personal actions to improve overall health in response to COVID-19.

Aligning with taking better control of health and finance, interest in buying new insurance has also risen significantly, according to the survey. The survey also indicated that in Vietnam, nine out of 10 respondents said they intended to buy insurance in the next six months, much higher than the average of 71 per cent across Asia.

Anticipating the needs of customers, Masterise Homes and Techcombank collaborated to present For the Ultimate Peace of Mind, the pioneering privileged customer appreciation programme. The Privilege Insurance encompasses multiple values which provide customers not only with protection and peace of mind during this uncertain time but also a valuable investment in health, finance, as well as the future of their family and assets.

Jason Turnbull, deputy managing director and CFO of Masterise Homes shared: “At Masterise Homes, we take great pride in applying world-class capabilities to create impeccable real estate development that stands the test of time. For the Ultimate Peace of Mind has gone beyond a customer appreciation programme to become a sustainable solution of Masterise Homes that meets the customers’ needs in this time of uncertainty and the future. At the same time, the programme realises our commitment to constantly deliver ultimate experiences for customers, elevate luxury living and transform the nation for future generations.”

Insurance package with personalised benefits

In line with the commitment to creating ultimate experiences for customers, Masterise Homes and Techcombank designed the programme with privileged benefits from Manulife – one of the 10 largest insurance companies in Vietnam. The insurance contract values at 0.8 per cent of property value in the first year with coverage of up to 70 times the annual fee to sufficiently protect policyholders’ family and assets.

What sets apart For the Ultimate Peace of Mind is how it delivers individualisation by tailoring values ​​and benefits based on each customer’s needs and asset management plans. As a result, customers will be protected in many different ways – not just limited to the benefits of life insurance but also extending into healthcare, and investment-linked insurance, among others.

Masterise Homes, Techcombank  , Manulife  , insurance  , property  , real estate  ,
The programme is available for any customer who successfully purchased a unit in the seven projects developed by Masterise Homes

The programme is available for any customer who made successful purchase of projects developed by Masterise Homes, including Grand Marina, One Central, LUMIÈRE riverside, or Masteri Centre Point in Ho Chi Minh City and The Grand, Masteri West Heights, and Masteri Waterfront in Hanoi between October 1 and December 31, 2021.

More information about the programme can be found at

By Hieu Dang

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