When was the last time you sat down for a soulful cocktail with friends and unwind at your favourite bar? Or are you a cocktail nerd and on the bar-hopping mission to explore the mixology world?
Then be prepared, because Mastercard and Vietcetera are bringing the Vietnam Bar Week 2022 your way.
Vietnam’s food and beverage (F&B) scene is on the rise and gaining international attention. Changing demands to create deeper connections and the urge for a healthier lifestyle have facilitated the switch among Vietnamese, especially the young, to a new and rapidly-rising trend: the cocktail culture.
|Climb bar in District 1, Ho Chi Minh City |
Cocktails have become the must-have companions and a never-ending topic for conversation in casual and friendly gatherings. For any gourmet who is on the search for an amazing culinary experience, there’s no better option than slowly sipping an impeccable cocktail prepared by a renowned mixologist.
Of course, it gets even better with the addition of a great atmosphere, good music, and a sense of intimacy and comfort. Unlike nearly a decade before, when denizens of Vietnam’s capital could only enjoy a cocktail in a fine dining hotel and restaurant, youngsters today could easily find a cocktail house, with different scales, themes, and expertise thanks to the emerging culinary and mixology destinations.
Needless to say, Vietnam’s bar scene today is a machine of bursting flavour, talent, and innovation.
Immerse in the art of mixology with Mastercard
As part of Flavors Vietnam 2022 – the third edition of the annual programme to shine a spotlight on Vietnam's F&B scene, proudly brought by Mastercard and Vietcetera, Vietnam Bar Week is a must for any mixology enthusiasts, offering exclusive access to up to 40 bars.
From speakeasies and whiskey dens, to brew houses and high-end cocktail bars, Mastercard cardholders are invited to explore bespoke cocktails at the trendiest venues and concepts in town as the night progresses, while enjoying the privileged 15 per cent discount off the special menu price as well as other attractive offers, exclusively created for holders of Mastercard.
The curated gastronomic event lasts a week, from April 9 to 17, following the success of the Vietnam Restaurant Week – another culinary activity under Flavors Vietnam 2022 – that presented dining experiences at Vietnam’s best of the best.
Similar to Restaurant Week, foodies are encouraged to explore the culinary map of 40 shortlisted bars and collect 10 stickers and win home a special photobook from the programme, successfully concluding their culinary journey with Flavors Vietnam.
The gastronomic festival was kicked off in early January this year, in recognition of the Vietnamese F&B sector’s perseverance in taking its rightful place on the global culinary map.
The third and also the grandest ever Flavors Vietnam this year also marks the commencement of Mastercard’s bigger campaign Make a Priceless Moment with Mastercard, in an effort to extend its award-winning Priceless platform to the Vietnamese market.
|Labar in Ho Chi Minh City's District 1 |
Vietnam is witnessing robust growth in the F&B space, with many ongoing culinary activities that drive average expenditure for the food-service industry.
Hence, in such a diverse market where the love for food has become the universal language, Mastercard established the brand’s first-ever iteration of their Make a Priceless Moment with Mastercard campaign under the global Priceless agenda, serving as the underpinning for bringing people and communities together.
Following its long-standing commitment to fuel and enable passion, Mastercard is going an extra mile to connect people over a shared passion for food and the distinctive taste in Vietnamese cuisine, and in doing so, creates special and priceless moments in life with their loved ones.
Visit flavorsvietnam.com now to plan your bar-hop journey and enjoy priceless moments with Mastercard.