Home Credit Vietnam was recognised as an Inspirational Brand by the Asia Pacific Enterprise Awards (APEA) 2022.
As part of its constant efforts to continually improve, Home Credit Vietnam officially relaunched with a new brand identity last month to better align with the firm's strategy: "All-in-one Digital Financing”. Pixel dots are the primary focus of the new logo, symbolising the company’s diverse digital financial services.
|Ho Thi Phuong Uyen, Home Credit Vietnam's head of Brand and Product Marketing receives the Inspirational Brand Award |
Home Credit has been among the first companies to launch several digital financial products in Vietnam, such as real-time online loan approval, virtual credit cards and its latest buy-now-pay-later product, Home PayLater, in cooperation with leading e-commerce platforms. Home PayLater helps customers purchase items with simple paperwork without upsetting their personal budgets or family spending. The Home PayLater product integrates the new brand identity, reorienting the company’s approach towards a younger, more dynamic and modern clientele to bring the digital financial brand closer to customers, especially the young.
|Home PayLater brand identity |
Late last year, Home Credit also launched a TikTok channel, with over 125 million views so far, optimising content for the company’s products on this platform.
|Home Credit Vietnam’s TikTok channel receives millions of views |
This is the second time Home Credit has changed its brand identity after nearly 15 years in Vietnam’s consumer finance market. The previous rebranding was in late 2017. With the new change, Home Credit reaffirms its mission of accompanying millions of Vietnamese customers, providing flexible and convenient personal finance and shopping plans to many more people.
Founded in the Czech Republic in 1997, Home Credit is the world’s leading provider of consumer financial services, operational in 10 countries with more than 70 million customers.
As a pioneer in the consumer finance industry, Home Credit has been operating in Vietnam since 2008, serving more than 14 million customers across 63 provinces and cities. With its leading role in the consumer finance industry, the group aims for disruptive but sustainable growth through product innovation, responsible lending, the enhancement of customer experience, integrated technology solutions, and social responsibility.
| ||Assessing the potential of buy now, pay later services |
Home Credit is betting on the prospects of buy now, pay later services in Vietnam. Michal Skalicky, chief customer officer of Home Credit Vietnam, shared with VIR’s Thanh Van his insight into the growth potential in Vietnam’s e-commerce market.
| ||Home Credit becomes member of Vietnam Bank Card Association |
Home Credit Vietnam has joined the Vietnam Bank Card Association (VBCA) under the Vietnam Banks Association (VNBA), marking a milestone in the development of the digital consumer financier in Vietnam’s financial market.
| ||Home Credit impresses investors with strong growth |
Home Credit Vietnam, Vietnam’s leading consumer finance firm, has continued to achieve major success in the first nine months of the year, with top ESG (environmental, social, and governance) standards and a breakthrough strategy in digital transformation.