Hanoi launches promotional month and Cash-Free Day 2020

Hanoi Promotion Month 2020 will take place throughout November with many attractive sale-offs

At the opening ceremony on October 30, Le Hong Son, Deputy Chairman of Hanoi People's Committee, said that the COVID-19 pandemic has exerted a strong impact on most countries around the world, causing a crisis and negative growth, as well as delaying production, trading, and import-export activities and disrupting global supply chains.

In order to continue implementing solutions to support and remove difficulties for businesses, stimulate domestic consumption, Hanoi Promotion Month 2020 will focus on activities such as strengthening and developing e-commerce channels, applying technology to create a smart consumer market, as well as fasten connections between businesses and consumers.

The promotion month is an annual event co-organised by Hanoi People's Committee, Hanoi Promotion Agency, and Hanoi Department of Industry and Trade. It will be implemented throughout November Consumer Day 4.0 taking place from October 30 to November 1 at Le Thach Street, Hoan Kiem district.

This is a special event to create a space for e-commerce businesses, e-payment providers, the banking system, and businesses that are applying technology in production and business activities to introduce and promote outstanding features and services for consumers to experience while shopping.

The traditional Tourism Promotion Day themed "Discover the beauty of Vietnam" will be held for three days from October 30 to November 1 at Octagon House, Ly Thai To Park, and Le Thach street with 60 booths.

Businesses will have the opportunity to promote and introduce their brands effectively through promotional offers, up to 50 per cent discounts of the price of airline tickets, package tours, hotels, entertainment services, and utilities related to consumers in Hanoi.

On the two days of November 14-15, Golden Day Promotion will take place in the whole city of Hanoi with special discounts of up to 100 per cent with gifts, points, and gameshows at 50 shopping points such as supermarkets and large commercial centres in the city.

The Hanoi Midnight sale event with special performances cand special discounts from 8pm at major supermarkets and commercial centres taking place until November 30.

The Golden Promotional Fair will be held from December 3 to 7 at Times City, Minh Khai Street, Hai Ba Trung district with 125 stalls. This will be a special highlight at the end of the promotional season this year.

Many businesses in Hanoi said that they had planned in advance for the Hanoi Promotion Month to take advantage of the increasing consumer demand at the end of the year and stimulate business after the bleak business caused by the pandemic.

Nguyen Quang Duc, marketing director of Pico electronics super- market said, “Pico has spent a large part of its budget on marketing, and went along with the city’s media activities to get in touch with consumers, thereby helping to growsales, reduce inventory, and bring practical benefits to consumers in these difficult times.”

Some retailers like Big C, Hanoi Trade Joint Stock Corporation, and VNPT Hanoi, have also built special programmes to stimulate consumer demand on this occasion. In addition to the participation of electronics and consumer goods businesses, tourism companies are also seeing the month as an opportunity to promote and introduce new products, as well as to prepare for restarting domestic tourism after nearly a year with a frozen tourism industry.

Pham Van Bay, deputy director of Vietravel’s Hanoi branch said, “We have been accompanying the Hanoi Promotion Month for many years to boost consumer demand in the last months of the year and the first quarter of 2021. This year we join the booth with a variety of new products and upgraded services, while we have managed to decrease most prices by 40 per cent. We have also worked with airlines, hotels, and restaurants to ensure the safety of tourists while travelling during this time.”

In addition, within the framework of the programme, there is also Online Shopping Friday 2020 in the first week of December on the connection portal thangkhuyenmaihanoi.vn and onlinefriday.vn.