New CEO takes helm at Prudential Vietnam

With over 25 years of experience in the life insurance and financial services industry across Asia, Kwon brings a strong track record of driving growth, operational excellence, and customer-centric innovation.

Kevin Joong Kwon

Kwon’s appointment reflects Prudential’s strengthened commitment to the Vietnamese market, reinforcing its role as a trusted partner for families while aligning with the global vision of Prudential plc.

John Cai, regional CEO, said, "Kevin’s appointment marks a new chapter for Prudential Vietnam as we continue to build on our strong foundation here. His proven leadership and profound understanding of the local market will be instrumental as we navigate industry shifts and customer expectations."

In his new role, Kwon will lead the execution of Prudential’s strategy in Vietnam, one of Prudential plc’s most important growth markets in Asia. His focus will include elevating the customer experience, expanding distribution capabilities, and bolstering Prudential’s position as a market role model committed to long-term value creation.

"I am honoured to return to Prudential and to Vietnam, a country I’ve worked in previously and long admired. We have a responsibility to not only help people protect their future, but also to reshape the way life insurance is perceived – through quality, transparency, and relevance," said Kwon.

"My priorities will be deepening customer trust, empowering our people to act with purpose and integrity, and advancing quality distribution that upholds our values – ultimately delivering long-term, sustainable value for every stakeholder we serve," he added.

Kwon began his life insurance career with Prudential and has since held senior positions in multiple markets with leading insurers, gathering extensive expertise across various distribution channels, including agency, bancassurance, operations, product development, and corporate strategy.

Prudential Vietnam's total assets reached $7.56 billion in 2024, showing a 7 per cent jump on-year, positioning the company as the second-largest life insurer by asset size and the largest among foreign life insurers in Vietnam.

Total invested assets grew by over 10 per cent to $6.73 billion, approximately. With a robust solvency margin of 193 per cent, Prudential remains well-positioned to fulfill its insurance obligations and deliver long-term financial security for its customers.

Prudential Vietnam's charter capital stood at approximately $308 million at the end of last year, and it operates in all life insurance businesses with a nationwide business network.

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