GBA Oktoberfest Vietnam returns to Hanoi in October

Celebrating its 34^th edition in Vietnam, the festival continues its long-standing tradition of bringing German culture, cuisine, beer and hospitality closer to audiences across the country.

At the press meeting in Hanoi on September 10, Alexander Ziehe, chairman of the German Business Association (GBA), stated that GBA Oktoberfest continues to be more than just a festive gathering – it is a vibrant event that brings together German and Vietnamese communities, while fostering meaningful connections among businesses, partners, and friends.

The press meeting in Hanoi on September 10. Photo: GBA

“As we enter the 34^th edition of Oktoberfest in Vietnam, we are proud to continue this long-standing tradition and bring the authentic spirit of Bavaria to three cities across the country. We are especially pleased to see the festival continue to grow and evolve, while remaining true to the values of community, connection and cultural exchange that have defined it over the years. We look forward to welcoming our members, partners, friends and guests to another memorable Oktoberfest season,” said Ziehe.

GBA Oktoberfest has been celebrated in Vietnam since 1992. Over the years, it has evolved into a much-anticipated annual gathering that brings together the German business community, local guests, and international visitors through a shared celebration of culture, food, music, and connection.

The 2026 Hanoi edition is proudly co-hosted by GBA, the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), and JW Marriott Hotel Hanoi, under the patronage of the German Embassy in Hanoi and the German Consulate General in Ho Chi Minh City.

Following the record-breaking success of GBA Oktoberfest Vietnam 2025, which welcomed more than 11,000 guests and served over 25,000 litres of beer, the festival continues its momentum in 2026, bringing the Bavarian spirit to three major cities: Ho Chi Minh City on September 24–26 September; Danang on October 2; and in Hanoi on October 8-10.

Björn Koslowski, deputy chief representatives of the AHK Vietnam, added that the delegation is delighted to once again join and support GBA Oktoberfest Vietnam as it celebrates its 34th edition. It is a great pleasure to be part of this long-standing celebration, which brings the traditions, culture and spirit of Germany closer to communities and friends across Vietnam.

Photo: GBA

“Over the years, Oktoberfest has grown into a much-anticipated occasion that reflects the strong and diverse ties between Germany and Vietnam. We are delighted to contribute to this year’s celebrations across three cities and look forward to another successful edition filled with meaningful connections, cultural exchange and the spirit of friendship,” said Koslowski.

This year, guests will once again be immersed in a vibrant Bavarian atmosphere, featuring electrifying performances by the renowned German-Austrian band O’zapft, authentic German delicacies prepared by skilled chefs, premium craft beers imported from Germany, and a wide range of non-alcoholic options.

With food and beverages served throughout the evening, alongside entertainment and interactive activities, GBA Oktoberfest Vietnam offers an opportunity to experience the flavours, traditions and convivial spirit of Bavaria in the heart of Vietnam.

Kim Deok Seung, general manager of JW Marriott Hotel Hanoi, said, "We are delighted to continue our partnership with GBA Oktoberfest and welcome the festival back in 2026. This collaboration has grown into a meaningful tradition for our hotel and the community. We look forward to combining JW Marriott's hospitality with the authentic Bavarian spirit of Oktoberfest and creating another memorable celebration for the GBA community."

The GBA was one of the first foreign business associations set up in Vietnam, starting its activities in 1995. For over 30 years, it has been a focal point of German business life, culture, and values in the country.

The GBA has supported German companies in expanding their operations, provided guidance on a wide range of topics, and created opportunities for both business and social exchange across Vietnam. Currently, the GBA counts more than 430 members and corporate partners, reflecting the vibrancy and opportunities of the Vietnamese market. It stands as one of the largest foreign business associations in Vietnam and a highly respected counterpart within the local community. Furthermore, the GBA is a founding member of the European Chamber of Commerce in Vietnam, a partnership that represents pan-European activities and interests in the country.

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