COTTON USA to celebrate Cotton Day 2019 in Vietnam

Intensive research and superior technology has produced a cotton product that is now whiter, finer, stronger, and cleaner

This is the third Cotton Day held by CCI and is an opportunity for mills, manufacturers, brands, retailers, and US cotton exporters to connect with COTTON USA and build an even stronger US cotton supply chain in Vietnam.

Grown and monitored with the strongest, most enforceable regulations, US cotton meets the most demanding quality and environmental requirements. This is one reason why US cotton is a reliable choice for world-class mills, manufacturers, brands, and retailers.

In Vietnam, the network of COTTON USA-licensed partners has rapidly expanded to 26 million licensees and five brand licensees, thanks to more than ten years of trade-focused operations and three years of brand and retailer engagement in the country.

The 26 million licensees have registered over 400,000 tonnes of US cotton and the five COTTON USA-licensed brands in Vietnam – CANIFA, JOHN HENRY, NINOMAXX, ONOFF, and Sunfly – have licensed more than 1.7 million products in 2019.

COTTON USA has become “The Cotton the World Trusts” because of years of transparent partnerships as well as the quality, sustainability, innovation, and premium value of US cotton. The US was also the first country in the world to test 100 percent of its bales.

The preferred COTTON USA brand

COTTON USA is soft, porous, breathable, and is extremely pure and safe. With these outstanding advantages, COTTON USA has become the preferred choice and is applied extensively in the textile industry.

In COTTON USA, farmers are committed to sustainable farming in their fields and make these fields better for future generations. The US cotton industry has a long history of innovative harvesting and ginning technology that results in higher quality cotton.

At the same time, the application of the latest sorting technology on computers will ensure that each package is correctly classified. Strict production steps are in place to ensure the highest level of uniformity and consistent quality – another reason why COTTON USA has become a major influential brand in the world.

High-tech measurement systems driven by computers to achieve high quality and yield with less water and chemicals

A 2017 survey studying consumers’ perceptions in large markets including the US, Canada, the UK, and the EU indicated that over 80 per cent of consumers are willing to pay more for COTTON USA-labelled products.

Its results showed that the COTTON USA hangtag adds value not only to consumers but also to the whole textile and garment industry using US cotton. It is all a part of the premium value COTTON USA brings to the entire supply chain.

COTTON USA’s dedication to helping build closer relationships between suppliers and buyers benefits the entire industry.

Licensees may utilise the COTTON USA mark to highlight US cotton products throughout the supply chain and at retail. COTTON USA supports partners with a range of value-added services – and the benefits of partnerships are tangible.

To qualify for a COTTON USA license, products must contain more than 50 percent US cotton.

CCI, the export promotion arm of the National Cotton Council of America, is a non-profit organisation established in 1956 to promote US cotton around the world under its COTTON USA trademark.

The US has been the world’s largest exporter of cotton for many years and Vietnam has become one of the most important markets for CCI, with US cotton’s market share continuously exceeding 50 per cent, representing a total import value of over $1.1 billion in recent years.