|Nathaniel Moxom, managing director of Carlsberg Vietnam, at the launch of the comprehensive revamp of Halida |
At the launching event, Nathaniel Moxom, managing director of Carlsberg Vietnam, stated: “At Carlsberg Vietnam, we want to invest for the development of local brands so that they would touch the heights of recognition and success. By implementing the comprehensive revamp inside out, we are enabling Halida to embark on a new exciting journey.”
“In an era where the domestic market is more open to global brands than ever, the preservation of Halida’s local roots serves as a concrete proof of Carlsberg Vietnam’s intensifying focus on delivering a more refined beer experience to local consumers,” he added.
A crucial change for bettering beer experience of consumers
Established with a strong local root, Halida was welcomed to the Carlsberg Vietnam family in 1993 and has left its imprint in many generations’ memory as "the elephant beer" – the pride of Vietnamese beer. As Vietnamese consumers’ needs have evolved, Halida has evolved right along with them, with today marks the official release of a comprehensive revamp of its liquid and product packaging, taking consumers’ beer experience to a higher level of refinement while staying true to the brand’s essence.
With consumers’ stronger preferences for a more premium beer drinking experience in recent years, the comprehensive revamp for Halida has been initiated as a proactive and strategic move to cater to Vietnamese consumers’ needs in the most timely and impactful way, which solidifies Halida’s long-standing history of beer brewing for Vietnamese consumers. In an era where the domestic market is more open to global brands than ever, the preservation of Halida’s local roots represents Carlsberg Vietnam’s intensifying focus on delivering a more refined beer experience to local consumers.
“Refreshing beer for the inside, refreshing view for the outside”
Starting from the inside, Halida’s new liquid is brewed with special Tetra Hops and Spring Barley from Europe, which offers a more refreshing taste with its balancing bitterness and crispy dry taste. Delivering the just right ABV, a creamy foam head, a smoother finish and a more long-lasting and refreshing aroma, the new Halida liquid is brewed with meticulous attention to Vietnamese consumers’ taste, and perfect for carefree moments with friends.
Regarding the outside, the new design introduces an upgraded version of Halida’s signature elephant that adds an edge of opulence to the icon, implying that the brand is steadily moving forward. While the newly added blue colour exudes a light-hearted, optimistic, and fresh aura to reflect Halida's more refreshing taste, Halida's iconic golden color is maintained as an embodiment of the brand’s heritage. When melded together, the colors give Halida a refreshed, premium identity that is still full of its existing prestige.
"From nearly 30 years of Halida brand development in Vietnam, we have always catered to the needs of our targeted consumers who are real men that relentlessly exert themselves in life and are worthy of being truly relaxed in their natural habitat after a long working day. With this revamp, we hope to craft a more refined experience for consumers in this constantly-changing era,” said Andrzej Bialasiewicz, vice president, Marketing of Carlsberg Vietnam.
Four launching events are being held in Hanoi, Thanh Hoa, Son La, Vinh Phuc, giving consumers first-hand experience of Halida’s new refreshing look and taste. Following the events, new Halida products is available on the market in April 2021, ready to provide consumers with a better refreshing beer experience.
Most recently, Halida was honored to receive the Gold Award for its sub-premium line extension (Halida Export) at Monde Selection – one of the most prestigious international awards for food and beverage products worldwide. This award, along with other reputable international awards that Halida has received over the years, are testaments to Halida’s persistent efforts in living up to Vietnamese consumers’ pride.
With nearly three decades of accompanying Vietnamese consumers through various activities, Halida has left its imprint in many generations’ memory as the pride of Vietnamese beer and solidified its position in the market. Halida’s product portfolio includes Halida Draught, Halida Core, Halida Export, and Halida Dark.
Carlsberg is one of the first Danish multi-national companies to enter Vietnam, making its first investment in 1993. In 2013, the fully dedicated Carlsberg Vietnam organisation was established, including representative offices nationwide and brewery located in Central Vietnam. Over nearly 30 years of establishment and development, Carlsberg Vietnam is setting its position as the organisation committing for sustainability and social responsibility. Carlsberg Vietnam’s brands including 1664 Blanc, Carlsberg, Tuborg, Huda, Festival, and Halida are globally recognised for their superior quality and are beloved by domestic consumers.