Alphanam Group and IHG Hotels & Resorts reheating Vietnam’s tourism industry

November 01, 2021 | 10:43
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Alphanam Group and IHG Hotels & Resorts signed an MoU in the United Kingdom to cooperate in promoting sustainable tourism, unleashing tourism in Vietnam after the pandemic.
Alphanam Group and IHG Hotels & Resorts reheating Vietnam’s tourism industry
Nguyen Ngoc My (Sylvia Nguyen), member of the board of directors of Alphanam Group and Michael Cockcroft, Chief Financial Officer, Europe, Middle East, Asia, Africa of IHG signed a Memorandum of Understanding with the witness of Vietnamese Prime Minister

This MoU is confirmation of Alphanam Group and IHG’s cooperation to develop international hotel brands in Lao Cai and Yen Bai provinces in Vietnam. The groups are committed to working together to complete existing projects as well as look at new opportunities that contribute to developing Vietnam's tourism industry further, for both domestic and foreign visitors.

Alphanam Group and IHG also agreed to jointly conduct research and expand the market share of international tourists in Vietnam through resorts associated with national scenic spots, experiential activities, and sustainable and responsible tourism.

Alphanam Group and IHG Hotels & Resorts reheating Vietnam’s tourism industry
The cooperation between Alphanam Group and IHG will contribute to creating more quality products and services for Vietnam's tourism

Muong Hoa Cultural Park (Sapa, Lao Cai) with a scale of 83 hectares, is being created by Alphanam. The development will include InterContinental Resort Sapa and Holiday Inn Resort Sapa hotels which combined have 475 high-class rooms and benefit from the natural and cultural identity of the area. The integrated development also includes botanic gardens, gallery, climbing track and cultural park – making this area an attractive tourist destination, and at the same time a key driver of local employment, sourcing, spending, investment, and business facilitation.

Alphanam Group and IHG Hotels & Resorts reheating Vietnam’s tourism industry
The MoU between Alphanam and IHG contributes to Vietnam's tourism industry with world-class products

Kenneth Macpherson, managing director, Europe, Middle East, Asia, Africa, IHG, said, “As the world’s first international luxury travel hotel brand, we have been pioneering new international destinations for decades and it is wonderful to add Sapa in Vietnam to our growing portfolio of world-class residences. It is exciting to partner with the Alphanam team on this project and we look forward to continuing to expand our partnership beyond Sapa.

“As the recovery continues, we know there is pent-up demand for travel, and where people can travel, they are travelling. So it is wonderful to hear plans of borders reopening in Vietnam and Asia and to discuss ways of collaborating to build confidence and inspire guests to stay at our hotels again,” he added.

Nguyen Ngoc My, member of the Board of Directors from Alphanam Group said, "Alphanam always wishes to contribute to Vietnam's tourism industry with world-class products. This is not only to elevate the Vietnamese brand on the world tourism map, but directly creates jobs and economic development opportunities for our people and communities. With experience working with many prestigious partners in the world, any developments we instigate must be sustainable, preserving the local cultural identity. Muong Hoa Cultural Park will be a must-visit place for those who enjoy local culture and breathtaking scenery."

The MoU was signed in the presence of Vietnamese Prime Minister Pham Minh Chinh, ministers, and members of the government and the Vietnamese Ambassador to the UK Nguyen Hoang Long in Edinburgh as part of a working visit of the prime minister.

By Nguyen Thu

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