AIA Vietnam promotes healthy living with new content hub and cookbook

June 04, 2018 | 21:07

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AIA Vietnam has launched a trial website and bilingual cookbook to help Vietnamese customers lead a healthier life.

aia vietnam promotes healthy living with new content hub and cookbook

Chef Long Chau demonstrates a recipe from his new cookbook with AIA

With the desire to help the community lead healthier lives, AIA Vietnam this week announced its first bilingual cookbook called The Natural Life. The cookbook, developed in collaboration with Chef Long Chau, brings healthy eating tips, as well as easy and balanced recipes using seasonal ingredients to Vietnamese families.

In addition, also as part of AIA Vitality, AIA introduced a trial version of Lív by AIA, a healthy living, wellness, and life insurance content hub, scheduled to be officially launched in 2018.

According to AIA, the name Lív is inspired by “Live” and “Life in Vietnam.” The website is designed to share useful, fun information and tips on life insurance and healthy living, told through every-day life stories and easy-to-understand scientific facts.

CEO of AIA Vietnam Wayne Besant

"AIA’s vision is to promote healthier, longer, and better lives for customers. We hope to inspire people and raise awareness on healthy living so everybody can foster healthy living habits everyday to live longer, better, and healthier lives,” said Wayne Besant, CEO of AIA Vietnam.

Besant added that this is part of AIA Vietnam’s efforts to innovate the insurance industry and bring it closer to the daily life of local Vietnamese.

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