Vietnam regional specialities fair 2023 opens in Hanoi

November 23, 2023 | 10:51
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Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) held a ceremony on November 22 to open the Vietnam regional specialities fair 2023, aiming to promote trade between different regions. The event in Hanoi will run until November 26.

The event was attended by Le Duc Thinh, director of The Department of Economic Cooperation and Rural Development under the Ministry of Agriculture and Rural Development, and Le Viet Nga, deputy director of the Domestic Market Department under the Ministry of Industry and Trade, as well as representatives from other ministries, agencies, and organisations.

Vietnam regional specialities fair 2023 opens in Hanoi
The opening ceremony of the Vietnam regional specialities fair 2023 on November 22

The fair will provide an opportunity for businesses and localities to promote their specialities to local consumers, as well as domestic and foreign tourists. It will also serve as a chance for distributors to select supply partners.

Bui Duy Quang, deputy head of HPA, said that Hanoi People's Committee has assigned HPA to coordinate with relevant departments and agencies to organise many trade promotion activities, connecting Hanoi with provinces throughout the country. The goal is to promote socioeconomic cooperation between provinces and cities while supporting the promotion of new products, enabling them to join the city’s supply chain.

Vietnam regional specialities fair 2023 opens in Hanoi

"2023 marks 10 years of the development journey, underlining the event's role in terms of trade promotion. The fair has received a positive response and strong participation from numerous provinces and cities throughout the country. It is a trade link between domestic producers, traders, and the distribution system, including shopping centres, supermarkets, and consumers," said Quang.

Taking place from November 22 to 26, the fair boasts 287 booths and the involvement of 250 businesses and cooperatives from more than 60 cities and provinces nationwide.

Moreover, as part of the event, there are activities to promote tourist destinations, traditional cultural features, and culinary shows. There are also business and trade connection activities with prominent distributors such as AEON, Lotte, Central Retail, and more.

Nguyen Thi Hang Ny, director of PYNEST Bird's Nest Co. Ltd. in Phu Yen province, said that at the Vietnam regional specialities fair 2023, the company introduced six products to domestic and foreign consumers. The products contain 100 per cent pure Bird's Nest ingredients.

"In addition to promoting and introducing products, the company also wants to provide information so people can recognise and distinguish pure Bird's Nest from impure and fake ones,” she said.

Tran Duong, director of Viet Farm Dak Lak Cooperative said, "In addition to introducing the quality products of macadamia nuts, cashew nuts, custard apple tea, and wild guava salt to consumers in Hanoi, both locals and foreign tourists, we also expect to connect and trade with large distributors to expand product markets."

Similarly, Le Manh Quy, general director of Quy Hoa Trading, Services and Import-Export Co., Ltd. introduced yellow flower tea to the fair, a 5-star OCOP item that is typical of Quang Ninh province.

“I want to introduce the Quy Hoa yellow flower tea, a precious medicinal herb known as the ‘queen of tea,’” he said.

“Every part of the yellow flower tea plant can be used to support and treat diseases such as diabetes, blood fat, and cancer. The flower of this plant is a very valuable part because it contains many precious medicinal substances.”

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By Bich Thuy

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