Vietnam inspires innovation with SCGP Packaging Speak Out 2023

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After two years of resounding success, SCGP, a leading multinational consumer packaging solutions provider in ASEAN, is thrilled to announce the return of SCGP Packaging Speak Out 2023 in Vietnam.

This year's competition is a beacon of inspiration for the Vietnamese young generation who were driven by a deep passion for customer-centric design. SCGP Packaging Speak Out 2023 - Vietnam not only unleashes the creativity of Vietnamese young people, but also presents a fresh avenue to promote businesses by delivering inventive, marketable, and eco-conscious packaging solutions.

In an ever-changing world, packaging plays a pivotal role in elevating the consumer experience, acting as the gateway to a product's essence. A survey conducted by Vietnam Report in 2022 revealed that customer-centric packaging is paramount.

It must resonate with consumers on a personal level, captivating their attention and reflecting their values. By incorporating functionality, aesthetics, and sustainability, packaging transforms into a tangible expression of brand commitment. Seamlessly melding practicality and emotional connection, customer-centric packaging not only protects the product but also creates a memorable and satisfying journey, forging lasting connections between brands and their consumers.

Sompob Witworrasakul, chief regional officer of SCGP, emphasized the importance of sustainable, customer-centric packaging, saying, “In just two years, SCGP Packaging Speak Out has ignited a powerful drive among young Vietnamese visionaries to shape a sustainable future through innovative packaging designs."

"Specifically, the recognition of the packaging industry by businesses, valuing sustainable outreach while ensuring practicality and convenience for consumers, fills us with immense pride. As we launch this year's competition, we aim to inspire and empower young talents to propel us towards a better future for our communities and a greener planet.”

With the theme "Possibilities for the Betterment", the competition attracts packaging ideas that not only elevate products and enhance consumers’ experience but also address environmental and social concerns.

An exciting addition to this year's competition is the exclusive seminar on September 16, 2023, which boasts a distinguished lineup of guest speakers, renowned for their expertise in crafting sustainable and impactful packaging designs.

Registered participants will have the incredible opportunity to attend this enlightening event and engage with these esteemed speakers, including SCGP experts and Phan Trong Binh (Leo Phan), the founder of Bold Creative Training Lab, one of the most influential people in design and marketing.

For registration and more information about SCGP Packaging Speak Out 2023 - Vietnam, please visit thechallenge.scgpackaging.com/vn/speakout-vn.

You can register to join the competition from now until October 17.

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